Last updated on April 23, 2014 at 17:36 EDT

Rose Bowl Stadium to Host Largest Mariachi Serenade and Break GUINNESS WORLD RECORDS® Title at Inauguration of 2013 CONCACAF Gold Cup

July 1, 2013

600 Mariachis to Perform at Halftime of Mexico vs. Panama Soccer Match on July 7

LOS ANGELES, July 1, 2013 /PRNewswire/ — To celebrate the 2013 CONCACAF Gold Cup and the iconic Rose Bowl Stadium, the City of Pasadena and stadium officials announce that a record-breaking attempt of 600 mariachis are scheduled to perform at the Mexico vs. Panama match on Sunday, July 7, as part of the tournament’s opening doubleheader. Distinguished guests include representatives from local cities, the Mexican and Panamanian consulates and celebrities. GUINNESS WORLD RECORDS® officials will be on hand to confirm the new record.

The current world record (set in 2010 by 555 mariachis in Tucson, AZ) will be challenged at the Rose Bowl Stadium in Pasadena-America’s Stadium and proud home of the annual Rose Bowl Game, UCLA Bruin Football and various high-profile events. Fans and media are invited to enjoy the highly-anticipated matchup between two of the region’s best national soccer teams as they vie for the bi-annual championship, as well as the incredible halftime mariachi performance. FIFA ranks Mexico and Panama within the Top 50 in the world, representing two of the most competitive squads in the CONCACAF region.

For more information on the record-breaking attempt, please contact PRIMETIME Sports at (323) 655-5127 or you may also visit www.mariachirecord.com.

For more information about the Rose Bowl Stadium, visit www.rosebowlstadium.com.

About PRIMETIME Sports & Entertainment

PRIMETIME Sports & Entertainment is a marketing firm specializing in the U.S. Hispanic Market. Its multicultural team has a proven track record of developing and executing sports and entertainment-driven marketing platforms that maximize consumer engagement and deliver results. Some of PRIMETIME’s projects include Major League Soccer’s Sueno MLS – Presented by Allstate, Beneful Soccer Platform, Copa Bud Light, Romario vs. Campos Farewell match, the 100-Hour Chivas Game, Lowe’s Freestyle Soccer Tour, and international matches, among many others. For more information, please visit www.ptimesports.com.

SOURCE PRIMETIME Sports & Entertainment

Source: PR Newswire