Steele Auto Group Joins SiriusXM Canada’s Pre-Owned Vehicle Program
Atlantic Canada’s leading automotive group offering complimentary
three-month SiriusXM subscriptions with pre-owned vehicle purchases
equipped with satellite radio
TORONTO, July 4, 2013 /CNW/ – SiriusXM Canada (TSX: XSR), the country’s leading audio entertainment company, today
announced that Halifax-based Steele Auto Group has joined its pre-owned vehicle program. The program helps
participating dealerships market pre-owned inventory by offering a
complimentary three-month SiriusXM subscription with any purchase of a
pre-owned vehicle equipped with satellite radio.
“We are very pleased to welcome Steele Auto Group to SiriusXM’s
pre-owned vehicle program,” said James Byun, Vice President, OEM,
SiriusXM Canada. “The program helps dealerships add value to pre-owned
vehicles and gives more drivers the opportunity to experience
SiriusXM’s incredible content and programming.”
“We are excited about our affiliation with SiriusXM Canada,” said Dave
MacRitchie, Chief Operating Officer, Steele Auto Group. “SiriusXM’s
pre-owned vehicle program provides an opportunity to highlight the full
features of vehicles equipped with satellite radio and offers pre-owned
customers a three-month complimentary subscription.”
Steele Auto Group is Atlantic Canada’s leading automotive group and is
made up of 14 dealerships including Audi Halifax, Halifax Chrysler,
Land Rover Halifax, MacPhee Chevrolet, Porsche of Halifax, Steele
Chrysler, Steele Ford Lincoln, Steele Hyundai, Steele Jaguar, Steele
Mazda, Steele Premium Preowned, Steele Subaru, Steele Volkswagen, and
Volvo of Halifax. The company was recently named one of Canada’s 50
Best Managed Companies.
Automotive dealers interested in participating in SiriusXM’s pre-owned
vehicle program can obtain additional information at: www.siriusxmpreowned.ca.
About SiriusXM Canada
Sirius XM Canada Holdings Inc. (TSX: XSR) operates as SiriusXM Canada. SiriusXM Canada, with over 2.2
million subscribers, is the country’s leading audio entertainment
company and broadcasts more than 120 satellite radio channels featuring premier sports, news, talk, entertainment and commercial-free
music. SiriusXM Canada offers an array of content from the most
recognized news and entertainment brands as well as every major sport
including the NHL, NFL, MLB and CFL.
SiriusXM programming is available on a variety of devices including
pre-installed and after-market radios in cars, trucks and boats,
smartphones and mobile devices, and consumer electronics products for
homes and offices. SiriusXM programming is also available online at www.siriusxm.ca and on Apple, BlackBerry and Android-powered mobile devices.
SiriusXM Canada has partnerships with every major automaker and its
radio products are available at more than 3,000 retail locations
nationwide. To find out more about SiriusXM Canada (TSX: XSR), visit
our website at www.siriusxm.ca.
About Steele Auto Group
For information on Steele Auto Group, please visit: www.steeleauto.com.
SOURCE SiriusXM Canada