CampaignGrid Adds Chief Analytics Officer to Its Leadership Team
WASHINGTON, July 8, 2013 /PRNewswire/ — CampaignGrid, the leader in voter targeted digital advertising for candidates and causes, is pleased to announce the recent hire of Alex Gochtovtt, who joins the CampaignGrid team as Chief Analytics Officer. Within this role, Gochtovtt will execute the organization’s advanced analytics roadmap and improve the reporting of digital and multi-channel campaigns run on the CampaignGrid platform. His focus will be on uncovering actionable insights, benchmarking performance and ensuring the continuous optimization and improvement of campaigns.
With nearly twenty years of experience in information management, digital analytics and emerging technologies, Gochtovtt has a proven background in solving complex data and analytics problems. His expertise in data privacy, audience analysis, segmentation, cross-channel campaign analytics, and value attribution will be leveraged to improve the return on advertising spend for CampaignGrid’s clients.
“As we gear up for the 2014 election cycle, Alex’s expertise in digital media analytics and campaign reporting will be an incredible asset to our clients who are always seeking actionable insights to give them a leg up on the competition,” said Jordan Lieberman, President of CampaignGrid. “We are excited to add his skills and experience to the team.”
Gochtovtt comes to CampaignGrid from Cognizant Technology Solutions, a leading provider of information technology, where he led the Digital Analytics Center of Excellence focusing on big data, value attribution, and mobile measurement. Prior to Cognizant, he was the SVP of Strategy and Analysis for Medical Broadcasting Company/Digitas Health; Manager of Enterprise Analytics at GSI Commerce; and Director of Business Intelligence at Elemica.
In 2010, CampaignGrid developed the National Online Voter File®. This proprietary data set uses first-party offline voter data to allow candidates and causes to target specific registered voter segments online. Layered with 33 additional offline consumer and behavioral data sets, this is by far the most accurate and cost effective way to reach those audiences that matter most. For more information visit campaigngrid.com or contact us at firstname.lastname@example.org