Doritos Jacked Brand and WWE® Reward Fans With Two Ultimate Summer Experiences
Dollar General Promotion, WWE “Fan Correspondent” Contest and SummerSlam® Experience Celebrate Doritos Jacked Line by Giving Fans Unprecedented Face Time with WWE Superstars
PLANO, Texas and STAMFORD, Conn., July 10, 2013 /PRNewswire/ — The Doritos brand and WWE (NYSE:WWE) are stepping into the ring together this summer to celebrate the over-the-top, big and bold eating experience of Doritos Jacked chips. The first-time partnership will give fans the chance to win unforgettable experiences leading up to WWE’s biggest pay-per-view event of the summer, SummerSlam, on Sunday, Aug. 18 in Los Angeles. Doritos is one of the flagship brands from PepsiCo’s Frito-Lay division.
In addition to being the presenting sponsor of SummerSlam 2013, the Doritos brand will also reward Doritos Jacked fans through two exciting SummerSlam opportunities. The first, a national promotion through Dollar General, gives consumers the chance to win an unforgettable SummerSlam viewing party. The second is a “WWE Fan Correspondent presented by Doritos Jacked” contest that offers Doritos Jacked fans – those who live for the thrills and push the limits – a chance to interview WWE Superstars as a correspondent for the WWE app, which has been downloaded more than 6.5 million times since its debut last year. Details are as follows:
- Doritos Jacked Brand and Dollar General SummerSlam Viewing Party Promotion
Fans can unleash the excitement of WWE by entering to win the ultimate hometown SummerSlam viewing party hosted by WWE Legends Sgt. Slaughter and Ricky “The Dragon” Steamboat, plus thousands of other prizes and access to exclusive WWE videos and games. As part of the national in-store promotion with Dollar General, fans who purchase two bags of Doritos tortilla chips in a single transaction will receive a 20-digit code at checkout that can be entered online at www.unleashthewwe.com for a chance to win. The promotion runs through Sunday, July 21, 2013. For full details and official rules, visit www.unleashthewwe.com.
- WWE “Fan Correspondent presented by Doritos Jacked” Contest –
The Doritos Jacked brand and WWE are searching for potential fan correspondents in Brooklyn, N.Y., Austin, Texas, Laredo, Texas, Green Bay, Wis. and Sacramento, Calif. to interview a WWE Superstar for the WWE app as they step out of the ring at five Monday Night Raw(®) events leading up to SummerSlam. To enter, consumers must show their correspondent skills by creating a short video of themselves and the bold question they would ask a WWE Superstar.
Videos should be uploaded to WWE’s YouTube Channel (Youtube.com/WWEFanNation) prior to each event (visit Youtube.com/WWEFanNation for full contest rules and timing.) For each event, three fans will be selected to win tickets to a Monday Night Raw. One lucky fan may also be chosen to be the WWE app correspondent for the night. The WWE app is currently available on the iOS, Android and Windows 8 platforms.
The five Monday Night Raw events include Brooklyn, N.Y., on July 15; Austin, Texas, on July 22; Laredo, Texas, on July 23; Green Bay, Wis., on Aug. 5; and Sacramento, Calif., on Aug. 12.
The Doritos Jacked brand and WWE have more exciting plans underway for SummerSlam. Fans can continue to check www.Facebook.com/DoritosUSA for more information as details become available.
“By teaming up with WWE, we will deliver over-the-top experiences – just like our Doritos Jacked product line – to our fans, making it a summer to remember,” said Ram Krishnan, vice president of marketing, Frito-Lay. “Just like WWE Superstars and Divas, we know our fans are fearless so we have one more surprise in store this summer that will push this bold experience to a whole new level.”
“WWE has the most passionate fans – fans who will do anything to get in on the action,” said Michael Pine, Global Head of Sales and Partnership Marketing, WWE. “We’re thrilled to reward our fans with bold, once-in-a-lifetime experiences that only the Doritos Jacked brand and WWE could offer.”
The Doritos Jacked product line is everything fans love about Doritos tortilla chips, only jacked up for a bigger experience. Forty percent bigger, bolder and thicker, Doritos Jacked chips offer a one-two punch of intense flavors followed by a twist of spice or tanginess that packs the ultimate crunch. Originally introduced in spring 2012, the Doritos Jacked product line now includes three flavors: Enchilada Supreme, Ranch Dipped Hot Wings and Spicy Chipotle BBQ.
SummerSlam will be broadcast live on pay-per-view Sunday, Aug. 18 at 8 p.m. ET.
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA or on Facebook at http://www.facebook.com/DoritosUSA.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 10,600 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. DORITOS, DORITOS Logo and DORITOS JACKED are trademarks of Frito-Lay North America, Inc. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.
SOURCE Frito-Lay North America