Rue La La Enriches Living Platform, Introduces Shoppable “Sunday Supper” Chef Video Series
Featuring Chef Personalities Sam Talbot, Hung Huynh, and Amanda Freitag, Series Creates Interactive Content to Bring Shopping into the Kitchen
BOSTON, July 10, 2013 /PRNewswire/ — Rue La La, a leading online lifestyle shopping destination, announced today the launch of a shoppable “Sunday Supper” chef video series where product used by the chefs in the videos to prepare a favorite dish will be available for sale on RueLaLa.com. Rue La La has hand selected the celebrity chefs for the series, which will begin with Chef Sam Talbot of Top Chef: Season 2 on July 14, followed by Top Chef: Season 3 winner Hung Huynh and Food Network’s Chopped judge Amanda Freitag in future episodes. Each video will be accompanied by a Boutique featuring the kitchen and cookware used in the video, distinct recipes, and giveaways, resulting in a seamlessly-knit, three-piece series that combines online and offline components for an experiential shopping event.
“The celebrity chef curated Sunday Supper series is revolutionizing the cooking and shopping experience by offering access to the tools and tips all in one place,” explains Michael Mosca, Executive Vice President, Living with Rue La La. “Through these Boutiques, Members are able to watch the Chefs create the recipe from start to finish and then immediately have access to the elements needed to bring it to life- making anyone a star chef in their own kitchens. ”
In each episode, the chefs walk Rue La La Members through the step-by-step preparation of their own dishes, providing the required ingredients, yield, tips and tricks, and the wares necessary to re-create the dish and presentation at home. The product used in the video will populate accompanying boutiques for each, inspiring Members to cook just like each chef in their very own kitchens. In addition to the video demonstration, each chef has also contributed a second personal recipe for Rue La La Members to try at their leisure.
Members will also be able to enter into giveaways tied to each chef as a part of the initiative, granting the chance to win such prizes as a personal grocery shopping trip with Amanda Freitag in New York City, a personal grocery shopping trip with Sam Talbot in Montauk, NY, and a complimentary dinner for four at EMM Group’s modern Asian restaurant The General, helmed by Hung Huynh.
The celebrity chef video series serves to expand Rue La La’s fast growing Living business, which in addition to cookware and kitchen decor, also features an array of furniture, linens, lighting, among many categories, as well as editorial perspective for its Members to “Eat. Sleep. Style.” according to their own personal taste.
About Rue La La
Rue La La, a lifestyle online shopping destination, provides its Members with access to curated boutiques of coveted designer offerings at private sale prices. Each day, Rue La La Members discover the most desired men’s, women’s and children’s apparel and accessories; home decor and accents; and exclusive destinations and experiences in select cities around the world. Rue La La’s engaging approach to retail has brought theatre and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Most recently, Rue La La was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily. Visit us at www.ruelala.com.
SOURCE Rue La La