Hanna Lee Communications Named Public Relations Agency of Record for Pisco Control C to Organize a Three-City “Million Rays of Sunshine” Pisco Education Tour in New York (Aug. 1), Chicago (Aug. 5) and Miami (Aug. 6)
Additional Programs Include Event Marketing, a Bartender Cocktail Competition and Social Media Strategy Consulting
NEW YORK, July 10, 2013 /PRNewswire/ — Hanna Lee Communications, Inc., an award-winning marketing agency that integrates traditional public relations with innovative social media marketing, today announces that it has been named public relations agency of record for Pisco Control C, Chile’s premium Pisco brand. The program includes a three-city “Million Rays of Sunshine” Pisco education tour in New York (Aug. 1), Chicago (Aug. 5) and Miami (Aug. 6), event marketing, a bartender cocktail competition and social media strategy consulting.
“My team and I recently toured Chile’s Elqui and Limari Valleys, saw the verdant grape fields flourishing under the sundrenched Andean skies and learned how passionate Chileans are about their national spirit,” said Hanna Lee, President and Founder, Hanna Lee Communications, Inc. “We came to understand for ourselves why Chile’s Nobel Laureate poet Pablo Neruda described Pisco as ‘a million rays of sunshine in a single drop.’ Our 360-degree marketing program will tell Chilean Pisco’s story in the most compelling way through Pisco Control C.”
The agency will represent Pisco Control C (“c” stands for corazon, meaning heart), a lively clear Pisco that is suited for mixing in cocktails, as well as two expressions of Pisco Mistral, an award-winning line of aged Piscos also produced in Chile by the same producers as Pisco Control C. Pisco Mistral Nobel 40 degrees is ideal for sipping, while Pisco Mistral 46 degrees is an overproof version of the same variety.
“We chose Hanna Lee Communications for their unmatched track record with the media and deep expertise in the mixology and spirits community. There are many myths surrounding the Pisco category that need to be debunked and the agency has the unique credentials to help dispel these misconceptions,” said Jaime Binder Ross, Export Director, Pisco Control C.”
About Hanna Lee Communications, Inc.
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning marketing agency that integrates traditional public relations with innovative social media marketing. It is specialized in hospitality and lifestyle PR, including spirits, wine, food and travel, as well as event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.
The agency has created a number of successful PR case studies that have earned recognition from prestigious national and international organizations that include PR News’ Platinum Awards, PRWeek Awards, SABRE Awards, PRSA-NY’s Big Apple Awards, The Communicator Awards and The Bulldog Awards.
Hanna Lee Communications’ client experience includes the Manhattan Cocktail Classic, Louis Royer Cognac, Santa Teresa Rum, The Dead Rabbit, PAMA Pomegranate Liqueur, Atsby New York Vermouth, Pisco Control, Leblon Cachaca, Sobieski Vodka, Marie Brizard Liqueurs, Michael’s New York, MONO+MONO Restaurant, Forcella Pizza Restaurant Group, Rayuela Restaurant, Macondo Latin Tapas Bar, San Domenico New York (now SD26), Japan Week, Mionetto Prosecco Wines, Wines of Croatia, Terra Andina Chilean Wines, G7 Portuguese Wine Consortium and others.
SOURCE Hanna Lee Communications, Inc.