8tracks is now playing on Sonos
Over 2 million rooms of music can now stream 800,000 handcrafted playlists
SAN FRANCISCO, July 11, 2013 /PRNewswire/ –8tracks, an internet radio network curated by people, and Sonos, the leading manufacturer of wireless HiFi systems, today announced a partnership that allows Sonos customers to stream 8tracks’ curated playlists through the Sonos music management app. Customers will be able to listen to radio-style playlists for any mood or occasion, from every genre and country, putting the best music discovery experience on the internet into every room of the home.
In celebration of the launch, 8tracks and Sonos are hosting the “House Party Mix Challenge” — a competition to create the ultimate house party mix. Listeners are invited to create their best mix for a house party, tailored to their party area of choice — living room, bedroom or backyard. Listeners vote for the best mix, and winners from each category will receive a pair of SONOS PLAY:3 wireless music systems.
“More than 90% of Americans listen to radio each week, and internet radio is steadily assuming the mantle as the dominant form of music consumption in general,” noted David Porter, 8tracks CEO. “We’re thrilled to partner with Sonos to offer 8tracks throughout the home, making it easier than ever for people to enjoy 8tracks’ unique approach to internet radio.”
8tracks differs from other popular online music services: unlike Pandora’s algorithmic approach or Songza’s editorial approach, 8tracks’ radio-style playlists are curated by a subset (roughly 1%) of its listeners — people who make mixes for the love of music and the respect of devoted listeners. As a result, 8tracks offers to listeners unmatched selection, less repetition, and the best source of music discovery.
8tracks is free and available on iOS, Android, and Windows phones and on the web at www.8tracks.com.
8tracks radio provides the best music for any taste, time and place. The network hosts more than 800,000 playlists, each curated by someone who knows and loves music. Listeners enjoy deep, relevant selections, the best source of music discovery and a human touch.
Launched in 2008, 8tracks streams more than 20m hours to 5m listeners each month. In 2011, 8tracks raised a seed round (Index Ventures, Andreessen Horowitz, SoftTech, SPA) and hired its first employees; the service has since grown by 10X. Per comScore, 8tracks is now the #4 internet radio network (after Pandora, iheartradio and Last.fm). 8tracks is based in San Francisco and has been profitable since July 2012.
For more information, please visit http://www.8tracks.com/sonos-house-party