Lipton® Iced Tea And New York Yankees Pitcher David Robertson Bring The ‘Wave’ Back To Ballparks This Season
Lipton Iced Tea Steps Up to the Plate as Official Iced Tea of Major League Baseball
PURCHASE, N.Y., July 15, 2013 /PRNewswire/ — New York Yankees Relief Pitcher David Robertson is stepping off the mound to rally baseball fans to re-institutionalize the legendary fan ‘wave’ alongside Lipton Iced Tea, which today also proudly announced it has signed on as the official iced tea of Major League Baseball (MLB).
The Lipton Rally Wave is a natural wave of uplifting enthusiasm – inspired by the cool and refreshing taste of Lipton Iced Tea, it is the perfect way for fans to give their teams the refreshing support and energy needed to close out an inning. For that reason, Lipton and MLB will initiate the ceremonial first Lipton Rally Wave at Citi Field during tonight’s 2013 Chevrolet Home Run Derby. Throughout the remainder of the MLB season, when fans see the Lipton announcement on the videoboard or hear the cue during game day in select stadiums, they will be encouraged to get up from their seat and do the ‘wave’ by putting their own unique spin on it.
“I’m excited to team up with Lipton Iced Tea to help bring the ‘wave’ back to ballparks around the country this season,” said David Robertson, 2011 MLB All-Star, World Series Champion and Relief Pitcher for the New York Yankees. “The Lipton Rally Wave brings so much energy to the stadium and is a great way to liven up the game.”
“Baseball is the perfect summertime activity, and the ‘wave’ gives players and fans alike an uplifting rush of energy and excitement,” said Linda Bethea, Senior Director of Marketing, Pepsi Lipton Tea Partnership. “For that reason, we’re thrilled to partner the refreshing and uplifting taste of Lipton Iced Tea, America’s number one portfolio of teas, with America’s favorite pastime. Together, Lipton & MLB are celebrating this iconic game day activity tonight at the 2013 Chevrolet Home Run Derby and at ballparks across the nation this season.”
By participating in the Lipton Rally Wave at select stadiums across the country, lucky fans could be rewarded with instant prizes, including tickets to MLB games throughout the remainder of the season. Fans can also visit MLB.com starting July 18 to participate in ‘The MLB Lipton Wave Sweepstakes’ for a chance at winning 10 tickets to the winner’s choice of MLB postseason game. For complete details and terms and conditions, please visit www.MLB.com/LiptonWave.
Because Robertson knows firsthand the importance of staying refreshed during game day, it’s only natural that he believes fans and game-goers deserve the same. That’s why, as the official iced tea of MLB, Lipton Iced Tea is a great way to help refresh all-season long. Lipton’s Ready to Drink line of teas offer a delicious portfolio of flavors that are sure to please everyone’s taste buds. Some of this season’s most sought after flavors include:
- LIPTON® Diet Green Tea with Citrus
- LIPTON® Half & Half (Iced Tea & Lemonade)
- LIPTON® Diet Green Tea with Mixed Berry
To refresh and rally with Lipton Iced Tea all season long, be sure to visit the Lipton Iced Tea Facebook page (www.Facebook.com/LiptonIcedTea) or join the conversation on Twitter at @Lipton with the hashtag #LiptonRallyWave. For more, please visit www.LiptonT.com.
With more than 100 years of experience, Lipton is one of the world’s great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever. The partnership includes a complete portfolio of Ready to Drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.