Pepsi Announces National Partnership with New York Yankees All-Star Robinson Cano
New Deal with Robinson Cano Enhances Pepsi’s MLB Portfolio
PURCHASE, N.Y., July 15, 2013 /PRNewswire/ — Ahead of the 84th Major League Baseball (MLB) All-Star Game in New York, Pepsi announces today a national partnership with New York Yankees All-Star second baseman Robinson Cano. Cano will be officially welcomed to the Pepsi family in a tribute spot that will run during the MLB All-Star Game on Tuesday, July 16 on FOX.
Pepsi has a long-standing history with Major League Baseball, including a broad partnership deal with MLB, several team deals and individual player partnerships. Cano was selected to serve as the face of baseball for Pepsi, which speaks to his undeniable talent and passion for the game, personality and international popularity.
“Cano is a marquee baseball player with widespread appeal,” said Heidi Sandreuter, Senior Director of Sports Marketing, Pepsi. “Cano brings the excitement of NOW to everything he does, making him a natural choice for the Pepsi brand. This new partnership further establishes Pepsi’s position as a brand at the center of sports and pop culture.”
“I’m thrilled to join Pepsi as a partner,” said Robinson Cano. “I look forward to connecting with fans and sharing the many great moments to come during our collaboration.”
Additionally, as part of the brand’s Iconic Summer campaign, Pepsi will be partnering with Cano to encourage fans to have an iconic summer. Pepsi’s recently launched “Iconic Summer” program provides unparalleled access and experiences to sports, music, and entertainment through the brand’s exclusive partnerships. Cano joins the likes of other pop culture icons that have recently collaborated with the brand for Iconic Summer experiences. Pepsi’s first Iconic Summer experience with Cano will be unveiled in the July 16 FOX TV spot.
Pepsi has dominated the New York City sports market for years due to its ongoing partnerships with the New York Yankees, the New York Mets, the New York Giants and the New York Jets. Additionally, Pepsi has enjoyed a long-standing relationship with Major League Baseball, the National Football League and the National Hockey League.
For more information, please visit www.pepsi.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com