Core Digital Media® Announces the Appointment of Jeff Hughes and Vince Lewis as Co-Presidents
LOS ANGELES, July 16, 2013 /PRNewswire/ — Core Digital Media®, recently spun out of Experian® and now a division of CPL Holdings, announced the appointment of Jeff Hughes as CMO and Vince Lewis as COO. Both will also carry the title of Co?President.
Core Digital Media, the leading direct response marketing platform on the internet through its consumer-facing brands, LowerMyBills.com® and ClassesUSA.com®, announced the promotions as part of the company’s growth strategy for Fiscal Year 2014 and beyond. Both Hughes and Lewis have a long tenure as operating executives of the company.
“Over the past nine years, their focus on clients and publisher partners, along with their innovative solutions to challenges arising from the ever-changing online marketplace, have transformed our business,” said Steve Krenzer, CEO of CPL Holdings. “In addition, they come to win every day.” LowerMyBills, ClassesUSA and sister company, PriceGrabber®, separated from Experian in a management-led buyout in October 2012.
Vince Lewis brings over a decade of digital industry experience to the position. Previously, he served as SVP of Product and Sales for all seven vertical markets currently served by Core Digital Media. Lewis led the reboot of ClassesUSA, restoring the brand to its leadership position connecting consumers with providers of post-secondary education online. Prior to joining LowerMyBills in 2005, he was Head of Product for SatisFusion.com and other online start-ups. Lewis graduated with a Bachelor of Science in Engineering from Loyola Marymount University.
Jeff Hughes has been working in the digital marketing space for over 14 years, starting his online career with Move.com in 1999. Previous assignments with Core Digital Media include product and business development roles as well as overseeing the startup of the company’s service offerings in the insurance vertical. Hughes took over leadership of the company’s industry-leading marketing platform in 2010. Hughes is a graduate of Wesleyan College and earned his MBA from the Kellogg School at Northwestern and also acts as an advisor to several Los Angeles start-ups.
About Core Digital Media(®
)Core Digital Media has been a top five advertiser and the leading direct response marketer on the web for over a decade. Core Digital Media’s marketing platform has broad consumer reach via online display, social, mobile and search marketing channels. The performance marketing model of Core Digital Media drives more than $2 billion in revenues for clients each year by generating nearly ten million consumer referrals via its websites such as LowerMyBills.com and ClassesUSA.com. Core Digital Media is headquartered in Los Angeles, CA. Visit us at http://www.coredigital.com.
SOURCE Core Digital Media