Time Warner Cable and Leapfrog Online Report “Nothing but Upside” in New Mobile Commerce Program
TWC Sees 10% Sales Increase through Mobile
CHICAGO, July 17, 2013 /PRNewswire/ — How can businesses quickly and successfully integrate mobile sales and services into their marketing operations, exposing new opportunities for growth and providing quality service to current customers where and when they want it? According to Time Warner Cable (TWC) Group Vice President of eCommerce & Interactive Marketing Rob Roy and Leapfrog Online Executive Vice President Cass Baker, who spoke at MediaPost’s mCommerce Summit in New York City on July 15, 2013, mobile can be a game changer in customer acquisition and service for businesses like Time Warner Cable.
The cable provider saw digital sales jump from 0% to 10% in the first three months of their mobile commerce campaign, and mobile continues to represent a significant and growing percentage of their business. By creating a consumer-focused, integrated, end-to-end mobile sales program paired with geo-focused media buying to drive sales conversions, TWC quickly saw mobile’s potential to deliver new customers and provide better customer care to existing ones.
“So far we’ve continued to see nothing but upside to mobile,” says Roy, who worked with partner Leapfrog Online to rapidly build, deploy, and grow TWC’s mobile commerce operation. “We haven’t come close to seeing the limit of mobile’s value as a strategy for driving new customer revenue, as well as improved customer service, both in terms of quality and efficiency.”
“We did our homework up-front and committed to delivering the right experience for mobile shoppers – from the minute they interacted with the Time Warner Cable brand all the way through to purchase,” says Baker, Leapfrog Online’s Executive Vice President.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online’s solutions or our work with leading brands in the financial services, telecommunications, automotive, home services and education industries, visit www.leapfrogonline.com.
Sparkpr for Leapfrog Online
SOURCE Leapfrog Online