Nestea® and the ASICS World Series of Beach Volleyball Take the Plunge Together as FIVB World Tour Returns to the U.S. for the First Time in Ten Years
Iconic Iced Tea Brand serves as Official Iced Tea Sponsor, Refreshing and Rejuvenating Athletes and Spectators at the ASICS World Series of Volleyball Tournament in Long Beach, California
STAMFORD, Conn., July 22, 2013 /PRNewswire/ — Nestea® Iced Tea will splash into the Volleyball scene as an official sponsor of The International Volleyball Federation (FIVB) World Tour in its return to the birth place of beach volleyball – the United States – for the first time since 2003. The ASICS World Series of Beach Volleyball event will take place in Long Beach, CA starting today through July 28(th).
This unprecedented event brings the world’s greatest beach volleyball players and their fans together in a way that has never been seen in the world of professional sports. Sanctioned by FIVB, the sport’s international governing body, the event is much more than a volleyball tournament; it’s a week-long festival celebrating “all things beach,” including sports, music, culture and community. A perfect partner in the beach lifestyle, Nestea® quenches thirst and provides refreshment and rejuvenation through fun spectator experiences over the course of the tournament.
75,000 attendees will enjoy two, four, and six person beach volleyball competitions while cooling off with Nestea®. Roaming Nestea® ambassadors and spotters will surprise and delight spectators with frisbees, T-shirts, sunglasses, and coupons. Spectators will be encouraged to share their beach volleyball experience with their friends through hashtags #refreshingNESTEA and #WSOBV.
“Nestea® is the delicious refreshment that goes hand in hand with fun, sand, and surf, and we’re thrilled to be here to support the awesome sport of volleyball,” said Sara Hilliard Senior Marketing Manager Nestea®. “We can’t think of a better way to spend the week, sharing the happiness that Nestea® brings to any event.”
Spectators can take a break from the volleyball action in the Nestea® Chill Zone, where they’ll enjoy a cooling misting station, chairs and umbrellas, and DJ spun beach tunes. Nestea® samples will be available through kiosks in multiple locations, ensuring a cold crisp splash of Nestea® is never far off.
“We are excited to have Nestea® as a partner of the ASICS World Series of Beach Volleyball,” said Leonard Armato, creator of the event. “Being on-site to refresh all of our spectators and players throughout this week-long festival ties in perfectly with our commitment to capture all elements associated with the summer and healthy, active lifestyles.”
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About Nestle Waters North America
With 36 years of experience providing refreshment in the bottled water segment, Nestle Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international brands of water, produces Nestle® Pure Life®, its nationally distributed purified bottled water, and most recently, added ready-to-drink iced teas like Nestea®. The company’s dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestle Waters North America to be third largest non-alcoholic beverage company by volume in the U.S.
About ASICS World Series of Beach Volleyball
The ASICS World Series of Beach Volleyball is scheduled for July 22 – 28 in Long Beach, Calif. It marks the return of FIVB international competition featuring top Olympic medalists and professional beach volleyball stars to the United States with the first Grand Slam event since 2003 and the inaugural World Series Cup, a Ryder-Cup style competition that will pit the top U.S. men’s and women’s teams against the best teams from around the world battling for the prestigious Cup. NBC, NBC Sports Network and Universal Sports Network will provide 23 hours of programming of the competitions, including live telecasts of the men’s and women’s Grand Slam finals and World Series Cup finals. A beach festival with be incorporated throughout the event with live music along with celebrity DJ’s, hot pop culture bands and an interactive fan village. Admission is free to the general public with limited premium tickets available. More information is available on line at wsobv.com or on twitter @wsobv.
SOURCE Nestle Waters North America