Lifestyle Expert Cathy Hobbs to Launch Self-Branded Line With U.K.’s Highly Popular Urban Street Brand Plain Lazy in the U.S.A.
Internationally Recognized Designer Will Work with Plain Lazy’s U.S. Marketing Firm- MVG to Launch Highly Popular British Skate/Surf Lifestyle Brand
NEW YORK, July 23, 2013 /PRNewswire-iReach/ — Plain Lazy, one of U.K.’s leading lifestyle clothing brands, and National Design Expert- Award Winning TV personality Cathy Hobbs (ASID/LEED AP), founder and creator of Cathy Hobbs Design Recipes(TM), have joined forces to introduce the brand to the U.S. consumer, announced Plain Lazy’s U.S. licensing firm Marlboro Victor Group (MVG). Ms. Hobbs, an internationally-recognized interior designer and five-time Emmy Award-winner, will serve as the brand’s ambassador and will launch a selection of innovative design projects in the United States, including an extensive line of products under the Cathy Hobbs Design Recipes brand.
Ms. Hobbs will be working with MVG on a variety of online and offline promotions to raise the U.K. retailer’s brand in the U.S. market. A five-time Emmy award winning television personality, Ms. Hobbs is the exclusive brand ambassador for the world’s leading eco-friendly paint line, Mythic Paint and is currently the green expert for “The Life Improvement Squad” a national campaign with IKEA and O, The Oprah Magazine. She is also a veteran of Reality TV, starring in Season 6 of HGTV’s Hit Reality Series Design Star. A seasoned interior designer, home stager and television personality with more than 20 years of on-air experience as a local news anchor and correspondent, Ms. Hobbs is also the former Co-Host and Executive Producer of two real estate and design series “NY Residential” and “Metro Residential” which aired in (New York City) the number 1 television market as well as nationally. Hobbs was also the creator and co-owner of the “Metro Residential” series.
“We are delighted to be working with award-winning design icon Cathy Hobbs and her company to bring the Plain Lazy brand to the U.S. consumer,” said Max Smetannikov, founder and CEO of MVG. “We look forward to working with her closely as we roll the brand out across the U.S.A.”
“It is truly an honor to have been selected by Plain Lazy to be their brand ambassador, said Hobbs. “The opportunity to bring my designs and design vision to consumers on such a large scale is an absolute dream come true. My goal will be to blend innovative design with unparalleled quality and value.”
About Cathy Hobbs Design Recipes(TM)
Founded in 2003, Cathy Hobbs Design Recipes(TM) is a boutique style full-service design firm that in addition to executing high-end residential and commercial interiors specializes in affordable design solutions called Design Recipes(TM), as well as home staging. Cathy is a LEED AP recognized and credentialed by The U.S. Green Building Council for her exceptional expertise and knowledge of Green and Sustainable design and is the only Green Home Stager in New York City. She is also an NCIDQ certificate holder. A graduate of one of the top interior design programs in the country, The Fashion Institute of Technology, her commitment and vision is to make interior design approachable and affordable to all those who seek the services of a professional designer. Cathy also serves as a member of the prestigious interior design committee for The Fashion Institute of Technology.
Cathy has been featured on programs like “The Nate Berkus Show”, “HGTV Design Star”, “HGTV’s Top Ten”, “Martha Stewart Living-Radio” and in publications like REDBOOK, O, The Oprah Magazine, and The Huffington Post. She is currently a regular contributor to the prominent shelter sites Sheknows.com, Shoptopia, Cotton Candy Magazine, and Ehow where Cathy also serves as an Ehow presenter hosting her own interior design web series.
About Plain Lazy
Plain Lazy, a highly popular British street-urban, skate/surf lifestyle brand, has been developing unique, dynamic and cheeky designs, created exclusively for those who “like to see the funny side and take things a little more slowly”. Founded in 1983, Plain Lazy is an offline and online clothing company which provides a wide range of slogan T-shirts, funny hoodies, funky denim jeans, shorts, backpacks, and more. Plain Lazy is based on promoting choice, encouraging freedom of expression and demonstrating individuality. Offering a vast and varied selection of messages, Plain Lazy allows the consumer to communicate with character. Happily spreading the ethos of the brand around the world, Plain Lazy is always looking for ways of making life lazier without compromising quality.
About Marlboro Victor Group
Marlboro Victor Group (MVG) is a group of companies dedicated to online marketing, lead generation, licensing and sales. MVG’s activities include: Social Media Marketing – development of campaigns, apps and content aimed to make clients more competitive in social media; Licensing – identifying brands, executing market entry, managing brand development in the United States; Online sales – sales representation for content owners, targeting clients interested in online and interactive TV advertising; Cross-border consulting and client representation in selected industries; Product development for hand-picked projects in core competency industries. MVG acts as both an investor and operator in listed fields of activity.
Media Contact: Peter Collins, MVG, 908-499-1200, firstname.lastname@example.org
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SOURCE Marlboro Victor Group