SIGMA Marketing Insights Announces Leaders of New Client Engagement Group
Executive Move Bolsters New Open Source Strategy for Delivering Marketing Solutions
Rochester, NY (PRWEB) July 23, 2013
SIGMA Marketing Insights, the data-driven marketing insights firm, has promoted two industry veterans to co-lead a new Client Engagement Group.
Kyle Milko, VP, and Dea Hardiman, VP, will co-lead the new Client Engagement Group, formed when SIGMA combined its sales and account services teams. Milko and Hardiman both joined SIGMA Marketing Insights in 2008. Milko brings over 15 years of experience in strategic planning, sales, marketing, client leadership and program execution to the role. Hardiman has over 20 years of database marketing, client leadership, project management and strategic program execution experience.
Stefan Willimann, SIGMA CEO since January 1, 2013 explains, “The creation of the Client Engagement Group signals a new client service model at SIGMA based on the principles behind “Open Source.” The philosophy founded on improved collaboration and greater transparency fosters rapid program development. This new model aims to deliver smarter, improved communication with clients. Our goal is to help them get to value faster.”
The move advances the new strategic turn for SIGMA, which continues to invest in marketing analytics and customer intelligence technology to help clients drive more revenue from their customer data. At the center of SIGMA’s new Open Source strategy is mi-Link. A customer intelligence hub,mi-LinkSM delivers customer insights, speed and easy-to-use access to business intelligence. Designed to help marketers improve success at every touch point, enabling true customer engagement, mi-LinkSM gives clients a more accurate picture of their customers, improving on-target, relevant marketing.
“When clients and their SIGMA teams are all looking at the same data — the same true picture of their customers and prospects – strategy and solutions can happen faster with greater collaboration. Open Source is a proven catalyst for innovation,” said Willimann.
“This is a very exciting time in the industry,” said Willimann, “and SIGMA is a place to watch as we drive some of the critical changes that will transform marketing solutions.”
About SIGMA Marketing Insights
SIGMA Marketing helps clients like Citizens Bank, Xerox and AAA use customer insights to drive marketing results. We turn data into intelligence and multichannel marketing solutions. SIGMA builds long-term customer engagement and drives Marketing ROI. Visit us at http://www.sigmamarketing.com
For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10946783.htm