Vibes Acquires U.S. Brands Business of Lumata, A Global Leader in Mobile Marketing Technology and Services
Vibes Further Strengthens its Leadership Position in the Mobile Marketing Industry
CHICAGO, Aug. 1, 2013 /PRNewswire/ — Vibes, a mobile marketing technology leader, today announced it has acquired the U.S. brands business of Lumata, Inc., an international company with a 10-year experience in delivering industry-leading mobile marketing software and services to operators, brands and advertisers worldwide.
The deal further solidifies Vibes’ leadership position in the opportunity-rich mobile marketing landscape. According to the “MMA Mobile Marketing Economic Impact Study,” marketers and retailers spent $6.7 billion on mobile marketing in 2012 and are expected to increase that spend at a compound annual growth rate of 52 percent, to reach $19.8 billion by 2015.
As part of the deal, Vibes will assume ownership of Lumata’s U.S.-based customers and will retain Lumata’s U.S. employees located in Seattle and San Francisco.
In the first half of 2013, Vibes has achieved record revenue growth as brands continue to accelerate their mobile marketing efforts to build deeper relationships with their customers in order to drive revenue growth and loyalty.
“This is another acquisition by Vibes that further validates our momentum and commitment to growth,” said Jack Philbin, Vibes co-founder and CEO. “Lumata has done a tremendous job building customers in the U.S. that have a strong strategic fit with our company. We are excited to help these customers leverage our Catapult platform to further build out their mobile marketing strategies and customer engagement.”
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes’ Catapult mobile relationship management (MRM) platform enables brands, agencies and media companies to launch a wide range of mobile solutions. Using Vibes’ MRM approach, companies forge immediate and long-lasting customer relationships by tapping into the uniquely personal nature of the mobile phone. Recently named a “Cool Vendor in Mobile Marketing” by Gartner Research, the company has delivered more than 3 billion mobile experiences on behalf of customers that include Sears, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Vibes is one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes_Media.
Catapult is a cloud-based mobile relationship management platform that enables direct marketers to build deeper relationships with their customers that drive revenue growth and loyalty. The foundation of Catapult is mobile messaging and activation – text messaging (SMS), push notifications and QR codes. Catapult also offers strong capabilities for post-click engagement such as mobile landing pages and mobile coupons. Catapult includes features for Mobile Wallet Management that help marketers leverage the power of Apple’s Passbook and Google Wallet for mobile offers and loyalty. Catapult’s advanced targeting and segmentation capabilities enable marketers to create closer connections with their most valuable customers through smart, targeted mobile experiences. Learn more about Catapult at www.vibes.com/platform.