Troy Apps Software Hires Clearpoint Agency for Strategy, PR and Social Media
PR firm will work to generate greater awareness for software company’s native iPad catalog and training apps for mobile business
SAN DIEGO, Aug. 1, 2013 /PRNewswire/ – Clearpoint Agency, Inc., an award-winning public relations and marketing communications firm based in the San Diego area, has been selected by Troy Apps Software, a leading developer of native iPad catalog and training apps, as its public relations agency.
The PR agency has been actively conducting media relations, and managing content on social and digital media platforms. Clearpoint will continue to build awareness for Troy Apps and its native iPad apps, as well as develop case studies that demonstrate the value of native iPad catalogs as part of a business-to-business (B2B) mobile sales strategy.
“The Clearpoint team’s experience in the technology sector enabled them to quickly develop an objective-driven communications strategy and creative PR program for our native iPad apps,” said Michael A. Trautt, CEO for Troy Apps. “Their straightforward counsel, PR expertise and high-responsiveness are valued as we rapidly grow our client base.”
Troy Apps is a premier developer of native iPad apps that enable companies to evolve their print catalogs, trainings and materials into interactive digital formats that increase sales, shorten sales cycles and significantly reduce printing and marketing costs.
“We enjoy working with clients such as Troy Apps that have truly exceptional solutions for businesses looking for a competitive edge,” said Bonnie Shaw, president of Clearpoint. “And the Troy Apps team is that perfect mix of talented problem solvers, creative designers and technically superior software engineers that makes it the ‘dream team’ for B2B mobile apps.”
About Troy Apps Software
Troy Apps Software develops premier native iPad catalog apps with a combined fluency in mobile, enterprise IT and network connectivity. For more than 20 years Troy Apps has worked with companies to evolve their print materials. Troy Apps native iPad apps turn printed catalogs, training materials, brochures, and presentations into rich, interactive mobile applications that increase sales, shorten sales cycles and significantly reduce printing and marketing costs. Troy Apps develops in Apple iOS and integrates rich images, videos, navigation, search, zoom and more. With Troy Apps and Apple, your catalog, training materials and presentations evolve into advanced, interactive sales tools. www.troyapps.com. 760.930.9200
About Clearpoint Agency, Inc.
For more than a decade, Clearpoint Agency has developed award-winning PR and marketing communications programs for B2B and B2C clients in technology, consumer products, financial and professional services, manufacturing and biotech industries. From strategy and content development to media relations and social media, the experts at Clearpoint have the experience to generate buzz and creatively communicate your message to target audiences. Clearpoint’s Clear Course is the firm’s step-by-step system designed to clearly define a company’s brand in the eyes of its target customers.
760.230.2424. www.clearpointagency.com. Twitter: @ClearpointPR Facebook: ClearpointPRAgency Blog: http://clearpointagency.com/index.php/category/blog/
SOURCE Clearpoint Agency, Inc.