As Seen On TV Revamps Its Brand eDiets Management Team
Return of Original Editor-in-Chief and Chief Nutritionist Marks Return to eDiets’ Roots
CLEARWATER, Fla., Aug. 5, 2013 /PRNewswire/ — As Seen On TV, Inc. (OTCQB: ASTV) brand eDiets, a leading provider of personalized nutrition, fitness and weight-loss programs, today announced the appointment of tabloid content writer John McGran as Chief Editor along with health professional and registered dietitian Susan Burke March as Chief Nutritionist. Mr. McGran and Ms. March join the eDiets team as prior employees of the company, marking the brand’s transition back to a tabloid approach to news and weight loss advice.
The eDiets website will re-launch next month as a one-of-a kind destination for people looking to lose weight and get in shape together with their favorite celebrities. “I’m thrilled John and Susan have decided to rejoin our team,” said Ronald C. Pruett, Jr., President and CEO of As Seen On TV. “We believe our exciting new celebrity-driven content will return eDiets to its leadership position in the diet and nutrition marketplace.”
Mr. McGran has a background in both the diet and tabloid industries. For 12 years, Mr. McGran worked for Globe Communications, where he became editor. From 2000 to 2007, Mr. McGran was Editor-in-Chief of eDiets.com, overseeing editorial growth from a single weekly newsletter and 770,000 subscribers to 17 weekly and bi-monthly newsletters and a combined 12 million subscribers. “I welcome a return to eDiets and am excited about the new direction we are taking,” Mr. McGran said. “After 12 years in the tabloid world and an equal amount of time with national weight loss companies, this is the first place to marry both concepts.”
Ms. March is a registered and licensed dietitian and certified diabetes educator. Ms. March served as Chief Clinical Nutrition Manager at Mt. Sinai Hospital, New York, and as Vice President of Nutrition Services and Chief Nutritionist for eDiets for six years. “I’m excited to rejoin eDiets, which offers a 21st century diet experience, with mobile trackers, motivational leaders and partners, and products to enhance the weight loss experience,” Ms. March said. “Structured programs can set healthy weight-loss-seekers on the path to permanent weight loss.”
Industry veteran Richard Gray has also joined eDiets to manage Business Development. Mr. Gray has over 25 years experience working with a wide range of mid-size businesses to develop nutritional and culinary health products, vitamins, nutraceuticals, functional foods, meal plans for diet and chronic conditions, and consumer products packaging. “eDiets is perfectly positioned to be the leader in new functional foods, nutraceuticals, services, apparel, and apps in the diet and wellness category,” Mr. Gray said. “By working with a select network of vendors, we are launching best-of-breed products that support a healthy lifestyle. In the months ahead, we will work hand-in-hand with our select celebrity partners to offer products that share their personal solutions to health and wellness.”
About As Seen On TV
As Seen On TV, Inc. (QTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen On TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility. For more information, please visit www.AsSeenOnTV.com or follow ASTV online at Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and Pinterest.com/AsSeenOnTVHQ.
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management’s expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This news release contains forward-looking statements about the Company including (i) expectations regarding our ability to successfully relaunch our website; (ii) our expectations regarding our ability to finalize agreements with third parties with whom we are now in negotiations; (iii) our expectations regarding our cost structure relative to our revenue, and (iv) our expectations regarding the functionality of our new technology and its impact on the customer experience. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company’s Securities and Exchange Commission filings, including the Company’s annual report on Form 10-K for the fiscal year ended March 31, 2013. We caution readers that certain important factors may have affected and could in the future affect the Company’s actual results and could cause the Company’s actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company. With respect to the Company’s expectations regarding all of these statements such risk factors include, but are not limited to: (1) our ability to raise additional capital; (2) our ability to maintain compliance with applicable regulatory requirements; (3) our ability to attract and retain customers in a profitable manner; (4) our ability to accurately assess market demand for our products; (5) our ability to sufficiently increase our revenues and maintain expenses and cash capital expenditures at appropriate levels; and (6) the state of the credit markets and capital markets, including the level of volatility, illiquidity and interest rates.
SOURCE As Seen On TV, Inc.