Laura Ashley Celebrates 60 Years With Heritage Collection Launch And 60 Day Sweeps
FORT MILL, S.C., Aug. 6, 2013 /PRNewswire/ — 2013 marks the 60(th) anniversary for the quintessentially English lifestyle brand Laura Ashley. In celebration, the brand, recognized for its iconic floral prints and feminine styling, is launching a Heritage Collection showcasing four of its most popular archival prints in fabric and wallpaper lovingly crafted in the UK. Handpicked by the Home Design Team, each original print and a handful of new contemporary colourations will be reissued in August for purchase at www.LauraAshleyUSA.com.
Customers will also enjoy a chance to win a range of 60 prizes including a grand prize trip to England, the birthplace of the brand, and a stay in the new Laura Ashley Manor. Among additional prizes are bedlinen, sleepwear, jewelry, quilted bags and gift cards from retail partners including four $250 gift cards at BonTon.com, a $200 gift card at Blinds.com and $160 at LauraAshleyUSA.com. The sweepstakes runs August 2 through September 30, 2013. Customers can enter once per day during the promotion via the brand’s Facebook page at www.facebook.com/LauraAshleyUS, website at www.LauraAshleyUSA.com or by write-in entry.
In addition, social media has become a virtual archive for the brand to rekindle relationships with loyal followers, sharing a stream of familiar photos from decades gone by of beloved fashion and home furnishings collections. Customers of all ages are encouraged to share their own Laura Ashley memories and photos on the company’s Facebook page at www.facebook.com/LauraAshleyUS.
About Laura Ashley, Inc.
Laura Ashley, one of the world’s best loved lifestyle brands, came from humble beginnings. In 1953, a Women’s Institute exhibition at the Victoria and Albert Museum on traditional handicrafts inspired Laura and Bernard Ashley to start printing fabric on their kitchen table. Laura was keen to make her own patchwork quilts, but was unable to find any suitable fabrics in the shops, so the young enterprising couple decided to try producing their own.
A £10 investment in wood for a screen, dyes and some linen, along with many trips to libraries to learn everything about fabric printing, kick started their fledgling attempts.
Today, Laura Ashley has evolved into an innovative global brand, offering consumers a broad range of products encompassing women and children’s fashion and accessories and home furnishings products including fabric, wallpaper, bedlinen, lighting, ready-made curtains, and custom blinds and shades. For additional information, visit www.lauraashleyusa.com.
SOURCE Laura Ashley, Inc.