Viralheat Adds Advanced Facebook Targeting to its Social Media Marketing Suite
SAN MATEO, Calif., Aug. 7, 2013 /PRNewswire/ — Viralheat, the social media marketing suite, announced today that it has updated its social media management dashboard to include advanced Facebook targeting. This feature allows businesses to directly target a specific market on Facebook based on selected demographic criteria including: location (by country, state, or city), age, gender, marital status, education level, and more. Large brands and agencies with multiple branches, products, and services are now able to customize their messages to deliver the right message to the right audience at the right time.
“We saw the need for our larger clients to be able to target their audience based on specific demographic criteria,” said Viralheat CEO, Raj Kadam. “Often times they’ve expended their marketing budgets trying to manually reach a target audience without blasting announcements or offers to their entire following. Our advanced Facebook targeting features allows users to reach a very specific demographic. It has been particularly helpful to our customers that are trying to reach very niche audiences.”
Advanced Facebook targeting is available immediately once qualified users connect their company’s Facebook Page(s) to their Viralheat account. This new feature further enhances Viralheat’s sophisticated publishing suite, which also offers scheduled publishing, Facebook post preview, URL shortening, rich image integration, and more. Viralheat’s advanced Facebook targeting is also available through its Flint publishing extension, which allows users to share links, photos, quotes, and more with their audiences from anywhere on the web with a single click.
Advanced Facebook targeting is available on all Enterprise plans. More details about the Viralheat Enterprise plan can be found at www.viralheat.com/enterprise.
Viralheat is the social media marketing suite that makes it easy for you to manage social and put it to work for your business. Trusted by more than 20,000 brands, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement, analytics, and more. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social programs and business needs evolve.Viralheat is headquartered in San Mateo, Calif. For more information, visit www.viralheat.com.