Healthy Habit Heroes: Moms Champion Wellness In U.S. Families*
Nestle® Pure Life® Purified Water Launches Hydration Movement and Supports Moms in Encouraging Families’ Wellbeing
STAMFORD, Conn., Aug. 8, 2013 /PRNewswire/ — Mom’s the word when it comes to her family’s health and wellness. A recent survey conducted by Nestle® Pure Life® Purified Water finds that moms’ infinite wisdom is often passed down from generation to generation, with three-quarters of moms having learned healthy habits from their own mothers, and 90 percent of moms continuing this tradition with their own little ones. Among the top tips they pass down to their kids: drink plenty of water. Still, while moms realize the importance of encouraging healthy hydration for their children, nearly two in five moms don’t believe their kids are actually drinking enough water, and more than a third say they have difficulty getting their kids to do so.*
Knowing that consumers are challenged keeping their families hydrated, Nestle® Pure Life® is kicking off its 2013 Nestle® Pure Life® Hydration Movement, an on-going initiative that encourages families to drink more water. Over the course of this ongoing, four year initiative, more than 70,000 people have joined the Hydration Movement. This year, the brand is also asking consumers, especially moms, to share their “wisdom” about keeping their families healthy and active.
“At Nestle® Pure Life®, we understand that all moms take pride in helping and encouraging their children to adopt healthy habits and advice early on,*” says Laetitia Allexant, Brand Director, Nestle® Pure Life®. “We are equally passionate about helping moms and their families continue to develop and maintain these healthy habits, which is why we are continuing our Hydration Movement and asking moms to share their wisdom with others.”
By joining the Nestle® Pure Life® Hydration Movement, consumers will be asked to “pledge” to drink more water. They will also have the opportunity to get a coupon toward the purchase of Nestle® Pure Life® Purified Water, and enter the Hydration Movement sweepstakes for a chance to win the Grand Prize of a trip for a family of four to either Universal Studios Hollywood or Universal Orlando Resort, or one of one hundred First Prizes, each consisting of a one year’s supply of water.** The platform can also be used as an online hub for moms to share their own unique health and wellness “wisdom” on the brand’s Facebook page.** Whether it’s a tip to make drinking water more fun or leading by example and showing kids your own healthy habits, moms everywhere have pieces of wisdom they can share with others.
Nestle® Pure Life® is passionate about keeping families healthy and hydrated, and wants to encourage moms everywhere to lead by example. Visit the Hydration Movement tab on either Nestle® Pure Life® or Nestle® Pure Life® en Espanol to join the Hydration Movement, receive a coupon for Nestle® Pure Life® Purified Water, and enter the sweepstakes for a chance to win the grand prize – a trip for a family of four to either Universal Studios Hollywood or Universal Orlando Resort — or one of one hundred First Prizes, each consisting of a one year’s supply of Nestle® Pure Life® Purified Water*, and share health wisdoms.
About Nestle(®) Pure Life(®)
The number one bottled water brand by volume according to Beverage Marketing Corporation, Nestle(®) Pure Life(®) is a brand of the leading bottled water manufacturer, Nestle Waters North America Inc., based in Stamford, Connecticut. Nestle(®) Pure Life(®) Purified Water goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. Nestle(®) Pure Life(®) bottled water offers a number of healthy hydration options and is committed to helping families live healthy, active lifestyles.
*Findings from an survey conducted May 1 – 6, 2013 by ORC International among a sample of 500 moms who currently have children 17 years old or younger
**NO PURCHASE NECESSARY. Sweepstakes open to legal U.S. residents of the 50 United States (including DC), 21 years of age or older at time of entry. Void where prohibited. Sweepstakes starts 12:00AM ET on 8/7/13 and ends 11:59:59 PM ET on 11/20/13. Limit one (1) entry per e-mail address/Facebook user ID/person, per day. One year’s supply of water awarded in the form of 24 coupons, each coupon good for one (1) free Multi-Pack (20-Pack or higher) of Nestle(®) Pure Life(®) Purified Water, up to a maximum retail price of $5.10). Odds of winning depend on the number of eligible entries received. Sweepstakes is subject to all federal, state and local laws and regulations. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
SOURCE Nestle Pure Life