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Last updated on April 17, 2014 at 17:30 EDT

Linkin Park Launches Signature Series: Edition 31 Merchandise Partnership With Hard Rock To Benefit Music For Relief’s Power The World

August 12, 2013

Limited-Edition T-Shirts in Stores August 2013

ORLANDO, Fla., Aug. 12, 2013 /PRNewswire/ — Linkin Park and Hard Rock International today announced the launch of the limited-edition Linkin Park Signature Series: Edition 31 T-shirts, benefiting Music for Relief and its Power the World initiative. The exclusive line, a partnership between the Grammy-Award winning band and world-renowned entertainment and lifestyle brand, includes a men’s and women’s T-shirt featuring artwork by band member Mike Shinoda. These special-edition products will be available for a limited time only in stores and online beginning in August 2013.

“The most exciting part of our partnership with Hard Rock is that it helps people,” says Mike Shinoda. “There are people in the world who cook dinner over fires and people who have to perform emergency surgery at night via candlelight. The proceeds of this shirt will buy clean-energy cook stoves for families who only have access to dirty cooking materials which are bad for the environment and bad for their health. It will buy ‘solar suitcases’ to power things like hospital lights and medical devices in remote areas of the world without energy access. By dedicating funds to Music for Relief, this Hard Rock t-shirt project promotes sustainable energy awareness and helps people who need it.”

A portion of the retail price from sales of Hard Rock’s Linkin Park Signature Series: Edition 31 T-shirt will benefit Music for Relief, a non-profit organization founded by Linkin Park, and its Power the World campaign. Worldwide more than one billion people have no access to electricity; compromising health, education, safety and livelihoods. Linkin Park and Music for Relief launched Power the World to raise awareness about what it means to live without energy access and to highlight innovative clean energy solutions. Visit www.powertheworld.org for additional details.

Hard Rock’s Linkin Park Signature Series: Edition 31 T-shirts will be available online at www.hardrock.com and at Hard Rock Cafe, Hotel and Casino locations worldwide beginning in August 2013.

    --  Linkin Park Signature Series: Edition 31 Men's T-shirt features an
        updated version of the well-recognized LP logo accompanied by animated
        artist-created designs.  Signatures of each member of the band are
        printed on the center back neck along with a city-specific Hard Rock
        logo. This short sleeve, black t-shirt is available in men's sizes S-XL.
        15% of the retail price will benefit Music for Relief. ($ 26 USD).
    --  Linkin Park Signature Series: Edition 31 Women's T-shirt features an
        updated version of the well-recognized LP logo accompanied by animated
        artist-created designs.  Signatures of each member of the band are
        printed on the center back neck along with a city-specific Hard Rock
        logo. This fitted, short sleeve, purple t-shirt is available in women's
        sizes S-XL.  15% of the retail price will benefit Music for Relief. ($
        26 USD).

“Since the inception of Hard Rock’s Signature Series lineup in 1990, it has been our honor to support deserving charitable organizations worldwide with the help influential artists like Linkin Park,” said Alex Merchan, Senior Director of Marketing, Hard Rock International. “We are deeply moved by Linkin Park’s efforts to raise awareness and relief for those in need through Music for Relief and the Power the World campaign. These initiatives align seamlessly with Hard Rock International’s mantras, ‘Save the Planet’ and ‘Love All, Serve All,’ and signify the start of a meaningful and enduring philanthropic relationship.”

Hard Rock’s Signature Series Lineup

Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are reproduced onto T-shirts and sold at Hard Rock properties worldwide, with a portion of the retail price benefitting the artist’s preferred charity. Linkin Park joins a legendary roster of music icons – from U2, The Who, Bruce Springsteen and Eric Clapton, to Jon Bon Jovi, Shakira, Ringo Starr and John Lennon – who have become part of Hard Rock’s Signature Series program, which has helped to raise millions of dollars for charitable causes worldwide.

For additional event details please visit www.hardrock.com.

About Music for Relief

Founded by two-time Grammy winning/multi-platinum rock band Linkin Park, Music for Relief is a 501 (c) (3) non-profit organization dedicated to providing aid to victims of natural disasters and the prevention of such disasters. Since its inception in 2005, Music for Relief has brought musicians, music industry professionals, and fans together to help survivors of multiple disasters across four continents including the 2004 Indian Ocean tsunami, hurricane Katrina, China’s Wenchuan earthquake, a cholera outbreak in Zimbabwe, the 2010 Haiti earthquake and the 2011 earthquake & tsunami in Japan. Music for Relief also supports environmental programs as a means of disaster risk mitigation including the planting of over 1 million trees to help reduce global warming. In support of United Nations Secretary-General Ban Ki-Moon’s Sustainable Energy for All Initiative, Music for Relief and Linkin Park launched Power the World to help bring clean energy solutions to the 1.3 Billion people worldwide who have no access to electricity. www.musicforrelief.org. www.powertheworld.org.

About Linkin Park

LINKIN PARK is a Grammy-Award-winning, multi-platinum alternative rock band comprised of co-lead vocalist, Chester Bennington, drummer/percussionist, Rob Bourdon, guitarist Brad Delson, bassist Dave ‘Phoenix’ Farrell, DJ, programmer Joe Hahn and Mike Shinoda – co-lead vocals, keyboards, guitar. The band has sold over 50 million albums worldwide, and is the biggest band on Facebook – with over 45 million fans and counting. In the span of time since 2000, when Linkin Park debuted on the Billboard 200 – no other artist has had more top 10 singles on the Alternative chart and, with the release of their latest album, LIVING THINGS (Machine Shop Recordings /Warner Bros), which reached #1 in over 20 countries, no other band has achieved more #1 albums this century. In 2005, Linkin Park founded Music For Relief, a 501 (c) (3) non-profit organization that has raised over 5 million dollars for victims of natural disasters and environmental projects. www.linkinpark.com

About LPU:

Each year the LP Underground offers members access to a community of dedicated Linkin Park fans from around the world. Membership to the LPU is the best way to get direct access to Linkin Park fans from around the world. Membership to the LPU is the best way to get direct access to Linkin Park and be part of the central meeting-place for the LP community. Fans receive membership perks online, at concerts and at special events, such as early entry into Linkin Park shows and access to pre-sale tickets. Membership to LPU allows fans into the Linkin Park family by providing them access to the band, merchandise, exclusive music and other offers. Linkin Park’s official fan club launches its 12(th) year on November 15. If you pre-order LPU12 between October 15 and October 31, you will automatically be entered to win a flyaway to a special Linkin Park performance in Los Angeles. 10 second place runner-ups will receive a limited edition prize pack. To pre-order your LPU membership today, visit LPUngerground.com

About Hard Rock International

With a total of 174 venues in 54 countries, including 138 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Johannesburg, San Jose, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Ibiza, Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.

SOURCE Hard Rock International


Source: PR Newswire