Last updated on April 24, 2014 at 13:24 EDT

Channel Impact Expands Business with Channel Enablement Practice to Help Clients Scale and Reduce Time to Market

August 12, 2013

WALNUT CREEK, Calif., Aug. 12, 2013 /PRNewswire/ — Channel Impact, a full-service channel specialist for technology companies, launched a new Channel Enablement Practice to help clients extend their channel resources, reduce time to market and drive results. The practice delivers enhanced, end-to-end management of programs and services, furthering Channel Impact’s mission to support clients’ efforts to drive incremental, high-profit sales through best-in-class partnering.

“Enablement is where the rubber meets the road,” Laura Bergerson, Channel Impact CEO, said. “Our clients need flexible and scalable solutions that allow them to extend their channel resources, get to market quickly and create impact. Client’s will be able to come to us as a single point of contact that has both deep domain expertise in channel strategy and the execution capabilities to deploy those strategies.” The practice offers two types of resources: managed services and managed staffing solutions.

Through managed services, Channel Impact is now able to provide turnkey solutions to clients on an as-needed basis. The company’s flexible approach allows clients to configure their use of Channel Impact services, with initial offerings, including Channel Efficacy, Partner Profiling, Trending, Channel Coverage, Partner Share of Voice and Partner Listening. “Our Managed Service offerings provide clients with the agility to extend their resource and get to market quickly. That results in more engaged partners and increased market share for our clients,” Bergerson said.

Through managed staffing, Channel Impact provides instant access to top channel talent for short-term contracts and ongoing engagements. “Our clients want the flexibility to extend and contract their channel resources as organizational needs change. Channels are all we do, so our channel careerists immediately add value to any engagement,” Bergerson said. Managed Staffing solutions are delivered onsite, giving clients direct access to Channel Impact team members.

The practice will be led by Vice President of Channel Enablement, Steve Murphy, a seasoned channel services executive with extensive experience developing managed services that power partner-driven sales and collaboration. “We know first-hand that your channel strategy is only as good as your ability to execute it,” Murphy said.

As part of Channel Impact’s commitment to enhance clients’ channel strategy, deliver solutions to enable their partners, and provide tools to measure results, the company also has hired Senior Consultant Ken Presti, a market research expert, in its Channel Strategy Practice. Specializing in channel strategy assessment, cloud delivery models and program development, coupled with years of experience at IDC and in his own consultancy, Presti will help clients navigate industry trends and understand the attitudes of their partners.

About Channel Impact: Channel Impact is a full-service channel specialty firm for technology companies looking to drive incremental sales, at high-profit, through best-in-class partnering.

Channel Impact provides services to enhance an organization’s channel strategy, solutions to enable partners, and tools to measure results. With Channel Impact, organizations can effectively extend their channel resources to reduce their time to market and drive results.

CONTACT: Sarah Sorensen, 1-650-305-0598, sarah@sarahsorensen.com

SOURCE Channel Impact

Source: PR Newswire