The Weather Channel Enlists Rentrak For Its Granular Audience Measurement
PORTLAND, Ore., Aug. 15, 2013 /PRNewswire/ — Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced that The Weather Channel has enlisted Rentrak’s TV Essentials service to provide TV ratings and audience measurement knowledge at a national and a local level.
With Rentrak’s national data, which can be broken down in all 210 local markets, The Weather Channel will have access to the most granular TV viewing information and data sets the network needs to grow and expand its newest content offerings.
“We are excited about this partnership and looking ahead to a deeper understanding of the impact of The Weather Channel’s programming and marketing strategies,” said Indira Venkat, senior vice president, strategic research & consumer insights, The Weather Company.
“Rentrak proudly welcomes The Weather Channel to our rapidly-growing list of clients,” said Chris Wilson, president of national television at Rentrak. “Their support of our TV Essentials service confirms their confidence in our measurement currency to better understand the viewing habits of their audience.”
Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About The Weather Company: Where the World Gets its Weather
Through The Weather Channel, Weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world’s best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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