MedStar Health Standardizes on Brandwatch to Gain Customer Insights Across Multiple Social Media Channels
More Than a Dozen Healthcare Facilities to Streamline Customer Engagement Efforts
NEW YORK, Aug. 15, 2013 /PRNewswire/ — Brandwatch, a global leader in social media analytics and monitoring, today announced that MedStar Health, a $4.5 billion healthcare system serving Maryland and the Washington, D.C. region, has selected the Brandwatch platform to optimize customer engagement and marketing across its 10 hospitals, the MedStar Health Research Institute and a comprehensive scope of health-related organizations.
After reviewing the capabilities of several major social analytics platforms, MedStar chose Brandwatch for its broad data coverage and ability to capture customer conversations anywhere online, enabling the organization to actively engage customers on channels beyond just Facebook and Twitter.
“Our customers are interacting across various sites,” said Stephanie Johnson, Sr. Director, eHealth Strategy of MedStar Health. “Instead of numerous people at each hospital tracking different customer activities in silos, we’re leveraging Brandwatch to streamline our social listening and analysis, and to create holistic outbound customer response mechanisms for all of them.”
MedStar’s leadership also recognizes the importance of interacting with customers in a variety of ways on social media. Brandwatch will enable the corporate team to understand the nature and context of those interactions in greater depth, identify new ways to share relevant content that meets customer needs and interests, and do so cohesively across departments.
“People now go online to share information about their health and the services available to them. As a result, social media has changed the way healthcare organizations can communicate with customers, patients and practitioners,” said Giles Palmer, CEO of Brandwatch. “MedStar clearly sees value in the insights they can gain from analyzing those conversations to become smarter about their customers’ needs and enhance their overall customer experience. We’re delighted they selected Brandwatch for that endeavor and we’re looking forward to working with them.”
About MedStar Health
MedStar Health combines the best aspects of academic medicine, research and innovation with a complete spectrum of clinical services to advance patient care. As the largest healthcare provider in Maryland and the Washington, D.C., region, MedStar’s 10 hospitals, the MedStar Health Research Institute and a comprehensive scope of health-related organizations are recognized regionally and nationally for excellence in medical care. MedStar has one of the largest graduate medical education programs in the country, training more than 1,100 medical residents annually, and is the medical education and clinical partner of Georgetown University. MedStar Health is a $4.5 billion not-for-profit, regional healthcare system based in Columbia, Maryland, and one of the largest employers in the region. Our almost 30,000 associates and 6,000 affiliated physicians all support MedStar Health’s Patient First philosophy that combines care, compassion and clinical excellence with an emphasis on customer service. For more information, visit MedStarHealth.org.
Brandwatch powers social analytics and intelligence across the enterprise, enabling brands and agencies to monitor and identify key insights from the social web to make smarter business decisions. Using the Brandwatch platform, organizations can make greater use of social data throughout the customer lifecycle to grow brand awareness and reputation, mitigate PR crises, conduct market research, uncover sales opportunities, more effectively support customers, and identify advocates and influencers.
Brandwatch solutions are used by leading brands and agencies around the globe, including organizations such as Dell, PepsiCo, Whirlpool, Kellogg’s, Digitas, and Electronic Arts, Inc. (EA).
For more information, please visit www.brandwatch.com.