Prestolite Performance Selects JMPR Public Relations As Agency Of Record
Southern California PR Firm Tapped to Handle Media Relations for Family of Automotive Aftermarket Brands including Mr. Gasket and ACCEL
WOODLAND HILLS, Calif., Aug. 27, 2013 /PRNewswire/ — JMPR Public Relations today announced that it has been appointed as the agency of record for Prestolite Performance, handling trade and consumer media relations for the automotive performance product manufacturer.
JMPR will host a broad range of media relations responsibilities for Prestolite Performance and its family of brands that include Mr. Gasket and ACCEL. Responsibilities will include helping to launch new products, publicize project vehicles and further brand awareness within the performance, racing and restoration industries among key consumer audiences.
JMPR will also assist with company representation and brand development by directing and coordinating media outreach during consumer automotive events and industry tradeshows across the country.
“Mr. Gasket and ACCEL have been fixtures of the automotive aftermarket for nearly half a century,” said JMPR President and lifelong automotive enthusiast Joseph Molina. “We’re thrilled to have the opportunity to work two brands that have both helped shape the automotive performance landscape into what it is today, and continue to deliver cutting edge products for enthusiasts.”
Prestolite Performance is a leading manufacturer and distributor of automotive, motorcycle and marine performance, appearance and restoration products, catering to racers and enthusiasts alike. The Prestolite Performance family of brands includes the respected names: Mr. Gasket, ACCEL, Lakewood Industries, Mallory Ignition, Mallory Marine, Hays, ProConnect and QuickTime.
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills, Calif. and was founded in 1977. Its clients, covering a wide variety of automotive, transportation and lifestyle industries, include Bentley Motors, Bugatti Automobiles, Infiniti, Barrett-Jackson, Airstream Trailers, Pep Boys, Meguiar’s, Inc. and Royal Purple among others.