Mobile Optimization Beats Responsive Design as Best M-Commerce Strategy, According to New White Paper by Shopgate
PALO ALTO, California, September 3, 2013 /PRNewswire/ –
M-commerce solutions provider Shopgate released a white paper today that offers 14
insights as to why mobile optimization is the better strategy for e-commerce than
responsive web design. The white paper, written by CEO and founder of Shopgate Andrea
Anderheggen, is available for download on the company’s website.
Mobile commerce is booming: By 2015, it is predicted that 30% of all e-commerce sales
will take place on a mobile device. Therefore, the question for most e-commerce merchants
is not whether to have a mobile presence at all, but which solution to pick for best
results. The goals of having a mobile shop are similar for all merchants – to provide a
better user experience and to generate more sales. Most online retailers however want to
reach this goal with as little effort and as little cost as possible.
Easy is not always the best way to go when aiming to reach higher conversion rates and
ultimately increase online sales. In a white paper published today by m-commerce solutions
provider Shopgate, CEO and founder Andrea Anderheggen analyses the pros and cons of
responsive web design vs. mobile sites for the e-commerce industry.
His findings are clear: An online merchant who focuses on increasing the conversion
rate of his e-commerce site has no choice but to choose mobile optimization over
responsive web design in order to increase revenue and satisfy the needs and requirements
of mobile customers.
While responsive web design seems to be the easier solution, considering that one set
of code will be sufficient to adjust the website’s content to different screen sizes, the
experience with responsive web design lacks usability. Oftentimes, the important
navigation bar is missing, which makes it difficult for customers to find what they are
searching for in an online shop. Furthermore, buttons and links are too small to be
clicked and images are too heavy to load fast enough.
Another very important disadvantage of responsive web design for e-commerce is that
the essential needs and requirements of a mobile customer are disregarded. While desktop
users require a lot of information, the mobile user prefers a clean interface and a fast,
hassle-free shopping experience. Providing the mobile customer with the same content as on
the website however leads to shopping cart abandonment – the impatient mobile customer
will simply leave the site again.
The white paper by Shopgate titled “14 Insights Why the Shopgate Mobile Commerce
Solution Beats Responsive Web Design” offers a thorough comprehension of responsive web
design vs. mobile optimization for e-commerce and can be downloaded at
About Shopgate: Shopgate is an award-winning mobile shopping solution provider.
Shopgate develops customized native apps and mobile sites for online shops. More than
5,000 merchants in five countries already use Shopgate, increasing their mobile revenues
by up to 900%. Every day, over 50,000 orders are made through a shopping app or mobile
website provided by Shopgate. Shopgate was founded in Butzbach, Germany and Palo Alto, CA
by Andrea Anderheggen, Ortwin Kartmann and Dieter Kartmann and is powered by more than 80
mobile enthusiastic talents all over the world. More information about Shopgate’s products
and services can be found at http://www.shopgate.com.
Press Contact: SAGENCY Jan Roessner email@example.com New York, NY 10018 @janroessner +1-917-543-9492