Last updated on April 16, 2014 at 5:14 EDT

Global Incentive Council Issues European and Canadian Incentive Trends Papers

September 5, 2013

NAPERVILLE, Ill., Sept. 5, 2013 /PRNewswire-USNewswire/ — The recent global recession generated many challenges as business organizations struggled to find ways to survive. One unforeseen result is increased interest in recognition and rewards to promote the employee engagement that evolved into a key ingredient for economic survival.

Interest in this emerging global phenomenon, prompted The Global Incentive Council to partner with both the Incentive Marketing Association (IMA) Europe and IMA-Canada to produce two papers analyzing these new trends. Recognition and Incentives in Europe and Incentives and Recognition in Canada both draw on interviews with incentive experts from their respective regions of the globe to discern current issues and best practices.

The IMA Europe white paper offers unique insight into market forces, cultural differences, award types, taxation and legislative requirements along with a discussion of best practices that underscores the challenges of dealing with the 45 countries, 23 languages and 27 currencies embedded in the rich tapestry of Europe.

The IMA-Canada executive paper provides a summary of expert observations about the geographic realities, language and culture, supplier availability and tax considerations of dealing with a population equivalent in size to the state of California that sprawls across a landmass larger than the entire U.S. and covers six time zones.

“Our goal in commissioning these papers was to provide information about the current state of incentive industry practices in the two regions so that both incentive practitioners and the companies they serve are better prepared to conduct business in these growing incentive marketplaces,” said Ron Benegbi, President of IMA-Canada.

About the Global Incentive Council
The Global Incentive Council is a strategic industry group of the Incentive Marketing Association dedicated to serving the needs of the international incentive community. Under the umbrella of the IMA, it is the leading resource for information and delivery of global incentive programs. It is comprised of international suppliers, incentive companies and buyers in the incentive marketplace, representing Asia, Europe, Latin America, Canada and the U.S. Members include leading suppliers and professionals in the areas of incentive sales and marketing. For more information: www.globalincentivecouncil.org

About the IMA Europe
IMA Europe, a Strategic Industry Group of the Incentive Marketing Association, was formed with the mission of stimulating and developing the benefits that incentive marketing offers to all kind of organizations in Europe. It aims to be the reference organization for the local incentive and motivation markets as a European mirror to the IMA. With the task of helping incentive and motivation marketing become widely accepted throughout Europe, IMA Europe is making an important effort to become a permanently updated information source, promoting its members’ interests and best industry practices. For more information: www.imaeurope.com

About IMA Canada
IMA-Canada Council is a Strategic Industry Group under the U.S.-based Incentive Marketing Association (IMA). IMA-CC is the only organization in Canada representing every segment of the marketplace including: Advertising/Sales Promotion Agencies: Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; Performance Improvement Companies; Recognition Companies; Travel Specialists and the industry’s major trade publications and trade show managers. Its main objective is to build awareness within the corporate community and educate members on how to use incentive programs effectively. It offers members the opportunity to network with incentive industry leaders and stakeholders dedicated to building and enhancing Canada’s incentive and performance improvement market. For more information: www.imacanada.ca

CONTACT: Karen Renk, IMA, 630.369.7780

Sue Voyles, Logos Communications 734.667.2005

SOURCE Global Incentive Council; Incentive Marketing Association Europe; Incentive Marketing Association Canada

Source: PR Newswire