Last updated on April 18, 2014 at 16:58 EDT

Desso® Participates in Circular Economy Debate at World Economic Forum’s ‘Summer Davos’ in China

September 9, 2013

WAALWIJK, The Netherlands, September 9, 2013 /PRNewswire/ –

Desso, a leading global carpets, carpet tiles and sports pitches company is
participating in discussions on the transition to the circular economy at the ‘Summer
Davos’ meeting held in Dalian, the People’s Republic of China, organised by the World
Economic Forum (WEF) during 11-13 September.

It is the seventh World Economic Forum meeting held in China since the ‘Summer Davos’
was launched. The Chinese ‘Summer Davos’ now is a regular annual feature alongside the
European annual summit organised by the World Economic Forum in Davos, Switzerland at the
beginning of every year.

This year the delegates will be discussing the benefits and challenges of making the
transition to the circular economy – considered increasingly by many experts as a more
sustainable and restorative economic model suited to the 21st century.

The Annual Meeting of the New Champions was developed by the World Economic Forum to
build on its successful annual meeting in Davos and extend the global discussion among
business and political leaders to one of the fastest growing economic regions in the
world. It is today the foremost global business gathering in Asia. It creates a unique
opportunity for discussion between leaders from top-ranked multinationals and CEO’s of
dynamic and fast-growing companies, including key decision-makers from government, media,
academia and civil society.

The World Economic Forum is an independent international organisation committed to
improving the state of the world by engaging business, political, academic and other
leaders of society to shape global, regional and industry agendas.

Desso executives Alexander Collot d’Escury (CEO) Roland Jonkhoff (Managing Director)
and Andrew Sibley (Regional Managing Director) will participate as delegates and speakers.

As a Cradle to Cradle(R) practitioner of the circular economy, Desso will be able to
offer practical insights into making the transition to the circular economy at two key
discussions on the topic, one of which will be led by CEO Alexander Collot d’Escury.

“We are delighted to have this opportunity to share our knowledge with other business
leaders and thinkers, helping all of us move closer to a more environmentally responsible
and commercially sound business model,” says Desso CEO Alexander Collot d’Escury.
“Discussion of the circular economy is particularly timely given the need to tackle major
environmental issues in China such as extreme air pollution[1],” Collot d’Escury adds.
“China’s rates of asthma, for example, have shot up in recent years due to indoor air
pollution[2] and it will be good to be able to discuss how businesses can contribute to
better health and wellbeing through product innovations like the DESSO AirMaster(R) -
created with the specific purpose of reducing fine dust in the air indoors.”

On Thursday, 12 September there will be a private session on “Scaling up the Circular
Economy” at which Desso and other business leaders will discuss a new report from the
Ellen MacArthur Foundation and the World Economic Forum (produced with the support of
McKinsey & Co) that looks into how to catalyse the circular economy at scale.

Following this on Friday, 13 September, Desso CEO Alexander Collot d’Escury will be
one of the discussion leaders at a meeting on “The Circular Economy in Application”,
exploring how organisations are making the transition. Other speakers include Peter Lacy
(Managing Director, Strategy & Sustainability Services, Asia Pacific Accenture); Ma Jun
(Director, Institute of Public and Environmental Affairs); and Tim Wang (Senior VP & GM,
Greater China, Ecolab (China) Investment Co. Ltd.). It will be facilitated by Dominic
Waughray, Senior Director, Head of Environmental Initiatives, World Economic Forum.

For more information go to:



1. The East is Grey, The Economist, August 10th, 2013.

2. Lua Wilkinson, China’s Asthma Problem Is Bad – and Growing Worse, The Atlantic,
June 2013.

SOURCE Desso Group BV

Source: PR Newswire