Middle East and North Africa: Broadband Growth and Local Content Boosting OTT Video
BOSTON, Sept. 9, 2013 /PRNewswire/ — The rising appetite for seamless multiscreen access to video content in the Arab world, combined with the need for renewed growth in the telecom and traditional media markets, is leading to new initiatives in over-the-top video services, according to a new report from Pyramid Research (www.pyr.com).
Middle East and North Africa: Broadband Growth and Local Content Boosting OTT Video examines the growth of OTT video services in the Arab world and the implications for market participants, including telecom operators, content providers, TV aggregators and device manufacturers. Six enablers and drivers that players should look into before entering the OTT market are identified and the state of their development in Arab markets is analyzed. The report then assesses the growth of OTT video services across the MENA region through case studies of three countries – the UAE, Saudi Arabia and Egypt – and it concludes by highlighting the different strategies that market players can employ for a successful OTT video offering in the region.
“OTT video is a revitalizer that will create additional revenue sources while improving customer loyalty and lifetime value,” says Houda Bostanji, Analyst at Pyramid Research. Arab markets are seeing new initiatives from content providers, local aggregators and telcos. In July 2013, Google announced the launch of a dedicated content hub on YouTube that is tailored to the Middle East and North Africa, bringing together over 500 Arabic TV shows. OSN, the MENA region’s leading pay-TV provider, was the first in the region to introduce video on demand on smartphones in July 2013. A tailored MENA strategy combined to actions differentiating from competitors will drive success for market participants, she notes.
Middle East and North Africa: Broadband Growth and Local Content Boosting OTT Video is part of Pyramid Research’s Africa and the Middle East Telecom Insider Report Series and is priced at $1195. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research