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Last updated on April 20, 2014 at 14:04 EDT

Astellas to Host Executive Women’s Day at 2013 TOUR Championship by Coca-Cola

September 17, 2013

Tournament fans can also “take their shot at being a news anchor” at the Astellas Women’s experience

ATLANTA and NORTHBROOK, Ill., Sept. 17, 2013 /PRNewswire/ — The PGA TOUR and Astellas Pharma US, Inc. (“Astellas”), a U.S. subsidiary of Tokyo-based Astellas Pharma Inc. (Tokyo: 4503), will host their 17(th) Astellas Presents Executive Women’s Day, a day-long forum focusing on professional, health-related and personal development discussions, at the 2013 TOUR Championship by Coca-Cola in Atlanta. The event is part of the PGA TOUR’s Women’s Initiative and is the final Executive Women’s Day program in the 2013 season.

“Astellas is thrilled to be working with the PGA TOUR to create opportunities like these for women across the country,” said Pamela Buford, Director, Consumer Marketing at Astellas. “We’re pleased to have reached thousands in the 2013 tournament season through Executive Women’s Day and our tournament pavilion experience. We look forward to expanding the Women’s Initiative presence in 2014 to include 25 tournaments and local events.”

Through the PGA TOUR’s Women’s Initiative, The PGA TOUR and Astellas are working together to provide women with opportunities to talk and learn about health and overall well-being, and create meaningful professional development and networking opportunities. As a commitment to supporting local communities and spurring the public to take action around their personal health, the initiative aims to encourage TOUR fans to “tee up the conversation” around important health topics that are not discussed often, such as overactive bladder (OAB), which impacts over 46 million American adults, as well as around professional leadership topics.

Today’s invite-only Executive Women’s Day will draw over 200 local business women. The event also offers a breakfast panel, topic-specific breakout sessions and networking opportunities. Featured speakers include:

    --  Keynote Speaker Kat Cole: Cole is the president of Cinnabon, Inc., which
        licenses Cinnabon® branded products and operates more than 1,000
        franchised locations in 52 countries worldwide. She is a member of the
        leadership team within FOCUS Brands Inc., which is the franchisor and
        operator of more than 3,300 ice cream shops, bakeries, restaurants and
        cafes. Prior to her role with FOCUS Brands at Cinnabon, Inc., Cole was
        Vice President of Training and Development for Hooters of America, Inc.
    --  Panel Moderator Molly Fletcher: Fletcher, nicknamed "the female Jerry
        Maguire" by CNN, is a renowned sports agent, author and owner of MWF
        Enterprises, LLC. She's worked with top athletes, coaches and
        personalities during her career as a premier sports agent across
        multiple professional sports, and serves on multiple boards including
        Children's Healthcare of Atlanta.

“It’s such a pleasure to participate in these inspiring events for women across the country,” said Fletcher, also an Atlanta native. “As part of Astellas and the TOUR’s Women’s Initiative, Executive Women’s Day is contributing to the larger conversation around female empowerment and I’m thankful to have been able to contribute to that discussion.”

Also on site at the TOUR Championship is the Astellas Women’s experience. Located near the Short Range Area on the course and open to the public, the experience is an onsite meeting place for tournament fans to engage and learn about health and wellness topics. Open Thursday, Sept. 19 – Sunday, Sept. 22, it offers a unique, health-related educational experience with championship-style games and other interactive activities. Fans will also have an opportunity to “take a shot at being a news anchor,” via a new activity debuting inside the Women’s experience at the TOUR Championship.

For more information, visit www.teeuptheconversation.com.

About Astellas

Astellas Pharma US, Inc., located in Northbrook, Illinois, is a U.S. affiliate of Tokyo-based Astellas Pharma Inc. Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. The organization is committed to becoming a global category leader in focused areas by combining outstanding R&D and marketing capabilities. For more information about Astellas Pharma US, Inc., please visit our website at www.astellas.us.

The Astellas culture and brand is committed to building community, helping others, encouraging integrity and inspiring people to make a difference, today, tomorrow and every day.

About PGA TOUR

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamerica and PGA TOUR Canada.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.8 billion.

The PGA TOUR’s web site is PGATOUR.com, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

SOURCE Astellas Pharma US, Inc.


Source: PR Newswire