THE MELT Continues Store Expansion, Launches New Menu
New Menu Offerings Include Two Farm Fresh Salads w/ Grilled Cheese Croutons, Favorite Customer Melts, An Espresso Bean Milkshake and Seasonal Soups
SAN FRANCISCO, Sept. 17, 2013 /PRNewswire/ — THE MELT, an innovative, fast-growing casual eatery specializing in Grilled Cheese Happiness(TM), introduces two new salads: The Field Greens and The Caesar both featuring artisan grilled cheese croutons. The new menu coincides with the opening of the company’s 22(nd) location, THE MELT Howard Street in San Francisco.
THE MELT Howard Street is the first of THE MELT’s seven new locations set to open this fall including a Sacramento market launch beginning in Davis, California. The company will also continue to grow its Southern California footprint with the launch of its first Orange County location at the Irvine Spectrum in Irvine, California.
“Our guests were asking for more variety, so we responded,” said Jonathan Kaplan, Founder and Chief Executive Officer of THE MELT. “Farm Fresh Salads and Favorite Customer Melts are the perfect complements to our wholesome and all-natural menu.”
New menu items include: The Caesar: Romaine, Aged Parmesan with Caesar The Field Greens: Mixed Field Greens, Goat Cheese, Fresh Apples, and Sunflower Seeds with White Balsamic The Favorites: The Mac Daddy; The Shorty; and The 'Shroom Other menu additions include a Seasonal Soup that will rotate quarterly and an Espresso Bean Milkshake to add to THE MELT's beverage offerings.
About THE MELT
Headquartered in San Francisco, California, THE MELT is simply “Grilled Cheese Happiness(TM)”. Currently operating 22 locations throughout California, this fast casual eatery combines chef-inspired, all-natural, wholesome food with innovative online ordering technology in an eco-friendly environment. The growth of THE MELT is fueled by a solid management team led by Flip Video founder Jonathan Kaplan and a top-tier board of directors including Ron Johnson, former head of retail operations at Apple; Mike Moritz, Bruce Dunlevie and Michael Marks, three prominent silicon valley venture capitalists; and Michael Mina, a James Beard award winning chef and restaurateur. Visit melt.com for more information.
SOURCE THE MELT