MARTINI® Celebrates 150 Years of Italian Style at Glittering Anniversary Gala
LAKE COMO, Italy, September 20, 2013 /PRNewswire/ –
Italian classic set for sparkling future as world of MARTINI comes to life
on shores of Lake Como
MARTINI, the world’s favorite vermouth and number one Italian sparkling wine,
celebrated its 150th Anniversary in spectacular fashion on the shores of Lake Como.
The gala to celebrate 150 years of MARTINI, the ultimate symbol of Italian style and
passion, was filled with magical MARTINI moments from the past, the present and the future
all set against the stunning backdrop of the Italian lakes.
International recording artist Lily Allen, Grammy-nominated pianist Chilly Gonzales,
DJ and producer Mark Ronson and supermodel and actress Rosie Huntington-Whiteley were
among the guests at the exclusive celebration held in the palatial Villa Erba. As they
enjoyed MARTINI sparkling wines and a collection of incredible cocktails made with MARTINI
vermouth, the 600 guests explored the exciting world of MARTINI today and in the future
including the trend-setting MARTINI style of motor sports, cinema, fashion and art.
Cocktails at the gala were created by some of the world’s top bartenders and included
classics first made with MARTINI including the Negroni and the Manhattan and another in
the making, the MARTINI Royale — a refreshing cocktail made with equal parts MARTINI
Prosecco and MARTINI Bianco or Rosato, served over ice with a squeeze of lime and a sprig
For 150 years, the extraordinary taste of MARTINI vermouth and MARTINI sparkling wines
has been created using the finest ingredients by true master craftsmen. In its 150th year,
it’s these experts in taste who are upholding the same exceptional quality standards first
set in 1863 by Luigi Rossi, the original creative herbalist and liqueur expert for
MARTINI. It was Luigi who, together with two other visionaries Alessandro Martini, a
gifted salesman, and accountant Teofilo Sola, established MARTINI 150 years ago.
RACING TO RED CARPET
A fleet of stunning MARTINI Racing cars greeted guests as they arrived on the red
carpet. MARTINI has enjoyed a long-standing relationship with motor sports and has always
embodied the same courage, creativity and spirit of endeavour found in motor racing. The
classic automobiles, valued at more than EUR6 million (US$8 million), herald a new era of
MARTINI Racing which was announced this year as part of the 150th Anniversary
Performing from a floating stage on Lake Como, the night’s very special musical
performances included a unique collaboration between Lily Allen and Chilly Gonzales. Mark
Ronson filled the dance floor with a specially created set. And with a nod to the ongoing
relationship MARTINI enjoys with cinema, the renowned Orchestra Italiana Del Cinema
entertained guests with a selection of Fellini film scores.
“It was an honor to be part of the MARTINI 150 anniversary event tonight,” said Lily
Allen. “The villa was gorgeous, the crowd was fun, the MARTINI Royales were flowing, and I
loved performing with Chilly. Happy birthday MARTINI!”
Distinguished guests in attendance included Facundo L. Bacardi, Chairman of Bacardi
Limited and the great-great grandson of Bacardi founder Don Facundo Bacardi Masso, and Ed
Shirley, President and CEO of Bacardi Limited. The company acquired the Martini & Rossi
Group in 1993. Mr. Bacardi led the guests in a toast to 150 incredible years and to the
future success of MARTINI.
“We are excited to be here to celebrate the 150th Anniversary of MARTINI a brand which
is synonymous with Italian style. I feel honored to be a part of the continuing success of
MARTINI,” said Mr. Bacardi. “This incredible celebration reflects the MARTINI of today and
gives a taste of its future. The world of MARTINI is as exciting today as when consumers
first fell in love with the passion, charm and attitude of this Italian icon. We are
looking forward to a future filled with MARTINI style and passion.”
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and
markets internationally recognized spirits and wines. The Bacardi brand portfolio
comprises more than 200 brands and labels, including BACARDI rum, the world’s best-selling
and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE vodka, the
world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s
most-awarded blended Scotch and the best-selling premium blended Scotch whisky in the
U.S.; BOMBAY SAPPHIRE gin, the top-valued and fastest-growing premium gin in the world;
MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world’s
favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, one of the most
popular premium tequilas in Mexico and the United States; ERISTOFF vodka, one of the
fastest-growing vodka brands in the world; and other leading and emerging brands.
Founded 151 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi
now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on
four continents and sells in more than 150 countries. Bacardi Limited refers to the
Bacardi group of companies, including Bacardi International Limited.
One of the most iconic brands in the world, MARTINI(R) is the leading name in Italian
winemaking and a purveyor of the highest quality aromatised and sparkling wines. The
award-winning, vibrant and bittersweet taste of the MARTINI(R) range is the result of
secret blends of more than 40 botanicals sourced from the finest locations across the
globe. Created in 1863 in Turin, Italy, MARTINI(R) is today part of the Bacardi Group
portfolio and continues to be the market leader of the category. For further enquiries,
please contact the MARTINI(R) Global Press Office on email@example.com
MARTINI(R) BIANCO, MARTINI(R) ROSATO, MARTINI(R) ROSSO, MARTINI(R) EXTRA DRY,
MARTINI(R) ASTI, MARTINI(R) PROSECCO, MARTINI(R) ROSE, and MARTINI(R) BRUT.
LUCK IS AN ATTITUDE(TM)
PLEASE ENJOY MARTINI RESPONSIBLY.
MARTINI, THE BALL AND BAR LOGO, MARTINI ROYALE AND LUCK IS AN ATTITUDE ARE TRADEMARKS.
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