Media Connect Partners Expands Social Media Capabilities to Serve Hispanic/Latino Audiences of Clients
Global social media strategy and execution firm MCP adds Spanish language communications to it its robust menu of client services.
Charlotte, NC (PRWEB) September 19, 2013
Media Connect Partners, LLC (MCP) (http://mediaconnectpartners.com) now has the ability to capture a wider audience and reach new communities by offering Spanish language services to its growing roster of clients.
“It is estimated that Spanish is the second most widely spoken language in the world,” said MCP Chief Executive Officer Brian Boyd. “It is vital that our clients have the ability to communicate their messages in a timely and meaningful fashion to such a large and active audience. We are excited to be growing our multicultural staff of experts to achieve that goal.”
Having an entirely separate, Spanish-only social media presence is more than a good idea for some companies. It’s expected according to Kelly Vo, MCP’s Manager of Social Media Analysts. Vo cites a Pew Research Center Report* that shows nearly 20% of Hispanics online are Twitter users – higher than Twitter usage among non-Hispanic whites and non-Hispanic blacks.
In addition, the U.S. Census Bureau reports Hispanic population growth accounted for 52% of total U.S. population growth from 2001-2011. MCP anticipates the Spanish speaking social media market will grow exponentially.
“Now that MCP has the ability to write and respond in Spanish for our clients and prospective clients, we are able to provide the same level of attention and detail to their Spanish speaking fans that we currently provide for their English speaking followers,” said Vo. MCP is also developing specific cultural content targeted to Spanish language communities.
Helping spearhead the effort is the latest addition to MCP’s growing family, social media analyst Jackie Silva. “I believe my Spanish language fluency will allow MCP to reach a broader audience. I’m looking forward to contributing my background in social media, public relations and journalism to continue providing MCP clients with the most engaging and results-driven strategies and content possible. Enabling current and future clients to communicate with Spanish-speaking fans and followers in their common tongue will only further enhance MCP’s already strong social media offering,” said Silva.
*Pew Internet and American Life Project – Pew Research Center http://www.pewinternet.org
About Media Connect Partners
Media Connect Partners, LLC (MCP) is a full-service social media firm specializing in delivering real world social media strategies and execution plans that deliver ROI. 20+ years’ experience in the business and IT worlds combined to keep our select clients on the cutting edge: Hobby Lobby, Hachette Book Group, Joel Osteen Ministries, Bank of New York Mellon and more. Offices in Charlotte, Ft. Lauderdale, Las Vegas, New York, Tulsa, Hyderabad, India and Pretoria, South Africa allow MCP to deploy client teams at a moment’s notice. For more information, go to http://mediaconnectpartners.com or http://fb.com/mediaconnectpartners. Follow MCP on Twitter: @MediaCPartners
For Media Connect Partners, LLC
Brian Boyd, CEO
800.627.1265 (office) 646.515.4363 (mobile)
For the original version on PRWeb visit: http://www.prweb.com/releases/media/connect/prweb11133308.htm