Viamedia Launches placemedia to Automate Linear Television Planning and Buying
placemedia Brings Automation and Efficiency to Buying and Selling Long-tail TV and Video Advertising
LEXINGTON, Ky., Sept. 23, 2013 /PRNewswire/ — Viamedia, the cable industry’s leading independent cable rep firm and provider of online advertising services, today announced the launch of placemedia, the only full-automated self-service portal for national television advertisers. Partnering with the nation’s leading television providers, placemedia enables advertisers to reach audiences across all networks as they capture the brand building power of television combined with the improved audience measurement and accountability of online.
“With the launch of placemedia, we are tapping into the power of television as consumers spend more time than ever watching TV,” says Viamedia CEO and Co-Founder, Jeff Carter. “We look forward to introducing advertisers to a new, more efficient and fully automated system that can lower cost per impression while enabling businesses to effectively target their campaigns so that they can better engage their customers.”
In the continuously evolving world of media, today’s television programming captures virtually every lifestyle, interest, and hobby, resulting in consumers watching an average of four hours and 39 minutes of television each day. Despite this trend advertisers continue to shift dollars from television to online in the search for more precise targeting and campaign measurement. Providing advertisers with a viable solution that encompasses multiple media formats, placemedia gives their customers the best of both worlds: the undisputed brand building power of television, and improved audience measurement and accountability advertisers have come to expect online. The company is uniquely positioned to offer their innovative solution through partnerships with the country’s leading television providers, including cable networks, multiple system operators, broadcasters, and connected television providers, which allow placemedia to help their customers monetize programming across all networks.
As part of the company’s launch, placemedia will be exhibiting at this month’s Advertising Week 10(th) Anniversary symposium, featuring the industry’s most innovative brands. Visit booth #A6 on Wednesday, September 25 for the best solutions and newest offerings by placemedia. Chris Satovic, SVP of operations will be participating in a Panel Wednesday on Monetizing Video Advertising.
“We are excited to introduce attendees at this year’s Advertising Week conference to our advanced technologies and solutions that will improve the effectiveness and efficiency for advertisers,” says Derek Mattsson, president of placemedia. “We provide a faster and better way for companies to engage their audience, and are able to help them maximize margin potential as they market and grow their businesses.”
Continuing placemedia’s initiative to further automate targeted media buying for advertisers, this week the company has launched an automated self-serve planning and buying portal. In the coming weeks, placemedia will announce expanded distribution and enhanced targeting capabilities for advertisers and agencies using the service.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services and provider of online advertising services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.
Based in Salt Lake City, placemedia gives advertisers the ability to leverage the undisputed brand building power of TV with improved audience measurement and accountability they’ve come to expect online. The result is broad national reach with highly effective targeting, and a better return on investment.