Malibu® and Maroon 5 Head to New York City for Custom Marooned on Malibu Island Concert
Malibu Puts the Power into Fans’ Hands with Crowd-Sourced Custom Maroon 5 Concert
NEW YORK, Sept. 23, 2013 /PRNewswire/ — With nominations submitted and fans eagerly awaiting the announcement of which city would get a chance at a custom “Marooned on Malibu Island” concert, Malibu® and Maroon 5 are pleased to announce today that New York City fans have received the coveted bid. The cocktail and music collaboration encouraged fans all summer long to nominate their respective cities nationwide to help determine the location of a Maroon 5 concert, to take place following their current tour.
The invitation-only custom concert will be held on Saturday, November 16 and will feature a set from the band as well as signature Malibu cocktails for guests.
“Maroon 5 fans are among the most passionate and this summer was all about giving them what a great summer means to Malibu – great music, great cocktails and great company,” said Josh Hayes, Senior Brand Manager, Malibu. “We’re thrilled about this collaboration. Get ready because the fans have spoken and we’re headed to the Big Apple.”
The Marooned on Malibu Island promotion was a first for the brand, giving Malibu consumers a chance to nominate their city for Maroon 5 to perform by creating their own virtual Malibu Island on www.MalibuIsland.com.
In addition to raising awareness via its social media properties, Malibu also partnered with the mobile music app, Shazam where fans could be directed to a mobile version of the program. At on- and off-premise retail locations nationwide, Malibu incorporated Snap Tags into its displays and merchandise, allowing consumers to scan and be directed to the app for interactive announcements, reminders and exclusive video content.
Get Marooned with these Malibu Cocktails
Bring the island spirit and summer state of mind to your home with these delicious Malibu signature cocktail recipes:
MALIBU® BLACK Sunday Morning
1 part MALIBU BLACK
1/2 fresh orange
1/2 fresh lemon
1/5 parts simple syrup
Muddle chunks of orange and lemon in a rocks glass. Add MALIBU BLACK and simple syrup. Fill up with crushed ice.
MALIBU® RED Loves Somebody
1 part MALIBU RED
2 parts orange juice
1 splash of grenadine
1 orange wedge/zest
Pour MALIBU RED and orange juice over ice in a highball glass. Add a splash of grenadine. Garnish with an orange wedge or zest.
Marooned on MALIBU Island Cosmo
1 part MALIBU
1/3 part ABSOLUT® Citron
1/3 part lime juice
1/2 part pomegranate juice
Shake on rock ice and double strain into a chilled cocktail glass. Garnish with an orange and lemon zest.
To hear more about the custom concert and get exclusive Maroon 5 content, head over to Malibu’s Facebook page at www.facebook.com/Malibu-Rum.
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth(TM) Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion(TM) Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm(TM) Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: http://www.acceptresponsibility.org.
Bring Moderation to Your Celebration – Enjoy Malibu Responsibly.
SOURCE Pernod Ricard USA