Last updated on April 18, 2014 at 17:24 EDT

Dorel Juvenile Wins Innovation Award at Global Tradeshow

September 24, 2013

New juvenile products launched in Cologne, Germany



MONTREAL, Sept. 24, 2013 /PRNewswire/ – Dorel Industries Inc.’s (TSX:
DII.B DII.A) Maxi-Cosi, the leading European brand in child safety, has
won the prestigious Innovation Award with the 2Way Pearl i-Size car
seat in the World of Travelling Baby category at the annual Kind +
Jugend Trade Show, the world’s largest juvenile products exhibition, in
Cologne Germany.  The new i-Size European standard offers improved
safety for children travelling rearward facing for 15 months to better
protect the child’s head and neck as well as improved side impact

Dorel Juvenile is the first car seat manufacturer to offer a child
restraint system which meets the new i-Size European standard for
increased child safety.  The 2Way Pearl, a convertible (front and rear
facing) car seat marketed under Dorel’s leading brands, Maxi-Cosi and
Bébé Confort, will be on European retailer shelves next month.

“This award is a very important distinction for us and clearly sets us
apart from other car seat manufacturers. Dorel Juvenile is
first-to-market with this important new safety innovation,” commented
Jean-Claude Jacomin, Dorel Juvenile Global President & CEO.  “Our
constant priority is to leverage our safety expertise and capabilities
across all Dorel Juvenile product platforms and in the numerous global
geographies where our products are sold. We Care for Precious Life is not just a slogan for us, it is a perpetual call to action.”

Several other new items encompassing Dorel Juvenile’s major product
categories were unveiled at the Cologne show.

        --  The Milofix by Maxi-Cosi and Bébé Confort is a new front and
            rear facing car seat with a best-in-class 4 star rating.
        --  The next generation best-selling Loola stroller platform has
            been eco-designed and branded under Maxi Cosi & Bebe Confort.
        --  The Maia, is a new Bébé Confort travel system which will be
            offered at a mid-price point to attract mainstream consumers.
            It will be in stores this December.
        --  The Quinny Zapp Xtra2, with its iconic platform, has been
            redesigned with a full folding frame seat.  The Zapp has been
            an excellent seller in both Europe and North America.
        --  Safety 1st is also expanding its range with Kokoon, a new
            travel system and a convertible car seat, Simply Safe, for the
            European mass market channel. Both will be available within the
            next few weeks.
        --  Dorel Juvenile has stepped up Bébé Confort's footprint in the
            feeding category by introducing a new mealtime collection, as
            well as a new attractive eco designed bottle collection
            containing 20% less plastic. The product is now in stores in
            Europe and is currently being shipped in selected cities in the
            U.S.A.  This category holds significant potential for Dorel

“Our booth at Cologne was unquestionably the busiest with a steady
stream of traffic throughout the four days. Comments from retailers
were consistently excellent with many remarking favourably on the
extensive new product range unveiled,” concluded Mr. Jacomin.

Dorel Juvenile will be exhibiting prominently at the ABC Kids Expo from
October 15 to 18 in Las Vegas.


Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle
company. Dorel creates style and excitement in equal measure to safety,
quality and value. The Company’s lifestyle leadership position is
pronounced in both its Juvenile and Bicycle categories with an array of
trend-setting products.  Dorel’s powerfully branded products include
Safety 1(st), Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as
Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI in
Recreational/Leisure.  Dorel’s Home Furnishings segment markets a wide
assortment of both domestically produced and imported furniture
products, principally within North America. Dorel has annual sales of
US$2.6 billion and employs 6,300 people in facilities located in
twenty-four countries worldwide.

Caution Regarding Forward Looking Statements

Certain statements included in this press release may constitute
“forward-looking statements” within the meaning of applicable Canadian
securities legislation.  Except as may be required by Canadian
securities laws, Dorel does not undertake any obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise. Forward-looking statements, by
their very nature, are subject to numerous risks and uncertainties and
are based on several assumptions which give rise to the possibility
that actual results could differ materially from Dorel’s expectations
expressed in or implied by such forward-looking statements and that the
objectives, plans, strategic priorities and business outlook may not be
achieved. As a result, Dorel cannot guarantee that any forward-looking
statement will materialize. Forward-looking statements are provided in
this press release for the purpose of giving information about
Management’s current expectations and plans and allowing investors and
others to get a better understanding of Dorel’s operating environment.
However, readers are cautioned that it may not be appropriate to use
such forward-looking statements for any other purpose.

Forward-looking statements made in this press release are based on a
number of assumptions that Dorel believed were reasonable on the day it
made the forward-looking statements. Factors that could cause actual
results to differ materially from the Company’s expectations expressed
in or implied by the forward-looking statements include:  general
economic conditions; changes in product costs and supply channel;
foreign currency fluctuations; customer and credit risk including the
concentration of revenues with few customers; costs associated with
product liability; changes in income tax legislation or the
interpretation or application of those rules; the continued ability to
develop products and support brand names; changes in the regulatory
environment; continued access to capital resources and the related
costs of borrowing; changes in assumptions in the valuation of goodwill
and other intangible assets and subject to dividends being declared by
the Board of Directors, there can be no certainty that Dorel’s Dividend
Policy will be maintained. These and other risk factors that could
cause actual results to differ materially from expectations expressed
in or implied by the forward-looking statements are discussed in
Dorel’s annual MD&A and Annual Information Form filed with the
applicable Canadian securities regulatory authorities. The risk factors
outlined in the previously mentioned documents are specifically
incorporated herein by reference.

Dorel cautions readers that the risks described above are not the only
ones that could impact it. Additional risks and uncertainties not
currently known to Dorel or that Dorel currently deems to be immaterial
may also have a material adverse effect on our business, financial
condition or results of operations.  Given these risks and
uncertainties, investors should not place undue reliance on
forward-looking statements as a prediction of actual results.

Except as otherwise indicated, forward-looking statements do not reflect
the potential impact of any non-recurring or other unusual items or of
any dispositions, mergers, acquisitions, other business combinations or
other transactions that may be announced or that may occur after the
date hereof. The financial impact of these transactions and
non-recurring and other unusual items can be complex and depends on the
facts particular to each of them. Dorel therefore cannot describe the
expected impact in a meaningful way or in the same way Dorel presents
known risks affecting the business.

SOURCE Dorel Industries Inc.

Source: PR Newswire