FILA to be introduced to Bata Shoe Museum sneaker exhibit
MISSISSAUGA, ON, Sept. 26, 2013 /CNW/ – On Saturday September 28, 2013, FILA will be formally introduced to the
“Out of the Box: The Rise of the Sneaker Culture” exhibit at the Bata Shoe Museum in Toronto, Ontario. This exhibit, which was launched in April 2013,
was the first North American exhibition to show the history of the
sneaker culture. The FILA shoe, which will be physically in the exhibit
late October, was originally known as the Grant Hill II, and was worn
by Grant Hill during the 1996 Olympics when the USA basketball team
brought home the Gold medal.
In 2012, FILA established a museum in the town of its origin, Biella, Italy. This
shoe, along with many of the other items that play a part of FILA’s
century old heritage, has been on display at the FILA Museum in Italy.
With an exhibit dedicated to sneaker culture, FILA has loaned the shoe
to the Bata Shoe Museum for the duration of the exhibition, which is
planned to make its way to the United States next year. “FILA played
such an important role in the development of sneaker culture. We are so
thrilled that with this loan the final piece of the puzzle is now in
place, completing the story for our exhibition Out of the Box: The Rise
of Sneaker Culture,” says Elizabeth Semmelhack, Senior Curator, Bata
In addition to the Grant Hill II, FILA has also provided several other
iconic styles from their 1990′s basketball archive for the museum’s
event this Saturday evening. Hill’s 1996 Olympic sneakers will be
joined by the Grant Hill 1 and GH III, the Jerry Stackhouse II, and one
of the first sneakers ever created for outdoor basketball, the M-Squad.
These legendary models were instrumental in solidifying FILA’s place in
basketball and are still highly sought-after by sneaker collectors
around the world.
2013 has been an exciting year so far for FILA as they have been paying homage to their roots in the sneaker culture
with their Heritage Collection which is the re-introduction of footwear
styles that were among the most popular in the ’90′s. Styles among the
nostalgic re-releases this year have been the 95 (originally known as
the Grant Hill I), the Spaghetti and the Stack1. The Heritage
Collection will be formally launched in Canada for Spring 2014.
Established in 1911 in the town of Biella, Italy, FILA began as a
premium manufacturer of ski apparel. In 1973, the brand launched its
global sportswear line and produced the first seamless polo shirt–an
innovation that earned FILA its reputation as the quality-driven
lifestyle and sportswear brand that consumers know and love today. FILA
is distributed in Canada by Core Sports Inc., a division of R.M.P.
Athletic Locker Ltd.
About R.M.P. Athletic Locker Ltd.
Established in 1977, in Mississuaga, Ontario, R.M.P. Athletic Locker is
one of Canada’s leading sports apparel and footwear companies. The
company designs, manufactures, and distributes technical and lifestyle
products under a range of brand names including FILA, Ripzone, Powder
Room, Teva, Umbro, and Sportcraft.
About the Bata Shoe Museum
For every shoe there is a story. With an International collection of
over 13,000 shoes and related artefacts, the Bata Shoe Museum
celebrates 4,500 years of footwear history in four distinctive rotating
galleries. In addition to the popular semi-permanent exhibition, ‘All
About Shoes’, the Museum has three galleries for changing exhibitions,
ensuring that each visit to the museum offers a new experience. Through
the creation of its innovative exhibitions, the Museum strives to
enlighten and entertain visitors of all ages. Exciting adult and
children’s programming activities and a unique gift shop complete the
experience. A cultural gem in the heart of the city, the Bata Shoe
Museum is definitely for the curious! Further information is available
SOURCE RMP Athletic Locker Ltd.
Image with caption: “FILA to be introduced to Bata Shoe Museum sneaker exhibit (CNW Group/RMP Athletic Locker Ltd.)”. Image available at: http://photos.newswire.ca/images/download/20130926_C4949_PHOTO_EN_31424.jpg