TheStreet, Inc. Announces Q4 Sponsorship of Award-Winning Nightly Business Report
NEW YORK, Oct. 2, 2013 /PRNewswire/ — TheStreet, Inc. (NASDAQ: TST), a leading digital financial media company, announced today that it will sponsor Nightly Business Report (NBR) for Q4 2013, marking the company’s second sponsorship of the program this year. The sponsorship will span 65 episodes from October 1(st) through December 31(st), each featuring two 15-second funding credits at the beginning and end of the show.
“TheStreet and Nightly Business Report have a natural synergy and a shared goal of empowering people with actionable news and information when it comes to their money and investments,” said Elisabeth DeMarse, CEO and Chairman of TheStreet, Inc. “We’re excited to once again support the longest-running business television program in the country and extend TheStreet’s reach to their audience.”
Initially, TheStreet’s sponsorship campaign will highlight Dividend Stock Advisor (www.dividendstockadvisor.com), one of its subscription services focused on dividend stocks that are poised to generate consistent, high potential yields and substantive increases in share price. TheStreet’s funding credit was produced by Houpla, Inc. which also designed and implemented TheStreet’s studio and production facilities.
“TheStreet is a great match for Nightly Business Report’s audience of financial professionals and business influencers, strengthened everyday by its partnership with CNBC’s suite of global editorial resources,” said Mark Miller, Executive Vice President, Advertising Sales, NBC News Group, NBCUniversal.
Nightly Business Report, co-anchored by Tyler Mathisen and Susie Gharib, features in-depth coverage and analysis of the biggest financial news stories of the day and access to some of the world’s top business leaders and policy makers. Each night, the program explains the day’s leading stories in a comprehensive and accessible way to a wide-ranging audience. CNBC also produces NBR’s popular Nightly News Brief, a short synopsis of the day’s business news events, for public television stations and supports the program’s website, NBR.com.
Nightly Business Report reaches 96% of U.S. households.* NBR is also seen on public television’s national news and documentary channel, WORLD. WPBT2 is the presenting station for Nightly Business Report. American Public Television (APT) is the distributor.
*Source: TRAC Media Services
About TheStreet, Inc.
TheStreet, Inc. (www.t.st) is the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company’s portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and RateWatch. To learn more, visit www.thestreet.com. The Deal, the Company’s institutional business, provides intraday coverage of mergers and acquisitions and all other changes in corporate control. To learn more, visit www.thedeal.com.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 395 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network’s 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. – 8:00 p.m. ET) is produced at CNBC’s global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night is the all new CNBC Prime featuring a mix of new reality programming, CNBC’s highly successful series produced exclusively for CNBC including “American Greed” and “Crime Inc.” and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/
South Florida’s premier public broadcaster, WPBT2, is a community-licensed, not-for-profit media enterprise serving communities from the Treasure Coast to the Florida Keys. WPBT2 provides high quality content from PBS, independent acquisitions and its own original productions. WPBT2′s digital media platform, offers: 2HD, a 24-hour high definition channel; Digital 2.2, a mix of Science & Nature Channel, The Florida Channel and Create; Digital 2.3,V-me, a 24-hour national Spanish-language network; and www.wpbt2.org, the WPBT2 website including, Impromp2 (a community blog), the WPBT2 Video Player and uVu, a video sharing website.
American Public Television (APT) has been a leading distributor of high-quality, top-rated programming to the nation’s public television stations since 1961. APT also has distributed about half of the top 100 highest-rated public television titles for nearly 10 years. Among its 300 new program titles per year, APT programs include nearly 40 news and current affairs programs, prominent documentaries, how-to programs, drama series and classic movies. Nightly Business Report, Moyers & Company, NHK Newsline and BBC World News are among APT’s leading news programs. Other popular public television series distributed by APT include America’s Test Kitchen From Cook’s Illustrated, Rick Steves’ Europe, Doc Martin, Lidia’s Italy in America, Globe Trekker, Simply Ming, and P. Allen Smith’s Garden Home. APT licenses programs internationally through its APT Worldwide service. Now in its 8(th) year, Create® TV – featuring the best of public television’s lifestyle programming – is distributed by APT. APT also distributes WORLD(TM), public television’s premier news, science and documentary channel. To find out more about APT’s programs and services, visit APTonline.org.
SOURCE TheStreet, Inc.