Last updated on April 18, 2014 at 17:24 EDT

Snowboarding World Champion Mark McMorris Partners with Canada’s largest Sporting Goods Retailer

October 4, 2013

Sport Chek adds Mark McMorris – Gold Medal Hopeful – to its Roster of
Sochi 2014 Sponsored Athletes

TORONTO, Oct. 4, 2013 /CNW/ – Today, Sport Chek announces it will add
Canadian snowboarding phenom Mark McMorris to its team of Canadian
Olympic hopefuls. In recent years, McMorris has soared through the
ranks as one of the top snowboarders in the world, excelling in slopestyle and big air events and is the current 2013 Winter X Games Slopestyle titleholder.

At just 19 years of age, McMorris joins a team of seven other Sport Chek
sponsored athletes: Chris Del Bosco, Erik Guay, Charles Hamelin,
Kaillie Humphries, Meaghan Mikkelson, Jon Montgomery and Maëlle Ricker.
McMorris will be a key player in Sport Chek grassroots initiatives and
in bringing the new Sport Chek marketing campaign, ‘What it Takes’
(#whatittakes), to life this fall. The campaign celebrates Canadian
Olympic hopefuls and showcases ‘what it takes’ to become one of the
best athletes in the world. The partnership with Mark solidifies Sport
Chek as a top destination for ski and snowboard equipment and apparel
in Canada, engaging a younger demographic, as Sport Chek joins forces
with the biggest name in Canadian snowboarding. The partnership also
includes the opportunity for McMorris to work with other members of the
Canadian Tire Family of Companies on select projects.

“We are thrilled to announce that Mark McMorris will join the
outstanding talent on Team Sport Chek,” said Michael Medline, President
of FGL Sports – parent company of Sport Chek. “As a globally recognized
athlete and an idol to many young Canadians, Mark embodies the Sport
Chek values of dedication, hard work and perseverance. Partnering with
such a tremendously talented athlete leading into Sochi is an exciting
move for our organization and the sport community. Mark has proven that
he can compete with the best, and come February, our country will once
again be on its feet, cheering on a new wave of Olympic heroes.”

“With Sochi on the horizon, everything I do from now until then is with
a purpose,” said Mark McMorris, Canadian Snowboarder and Olympic
hopeful. “There’s a lot of preparation that goes into an Olympic year,
and knowing that an organization like Sport Chek – one that really
understands and promotes sport – has my back means a lot. I’m stoked to
join the rest of the Sport Chek athletes; it’s always great seeing a
Canadian company look after Canadian athletes.”

McMorris leads a generation of ‘Aspiring Achievers’ – young,
highly-motivated, active Canadians – through his recent ascent from
small town Regina to snowboarding stardom. By connecting with this
demographic, McMorris is helping sustain momentum in the sport and draw
world-wide attention to Canada’s athlete pool. He has broken down the
barriers and proven that finding the top of the podium doesn’t have to
be a dream – it can be a reality.

Tomorrow, October 5, fans will have the opportunity to experience a
one-on-one shopping session with McMorris in Toronto at the Yonge
Street Sport Chek Lab Store (2529 Yonge Street). McMorris will be
in-store from 11 a.m. – 1 p.m. helping consumers shop and get properly
fitted for this year’s snowboard season. Among the season’s top gifts
is the Burton McMorris Process 3D snowboard, available exclusively at
Sport Chek this winter.

About FGL Sports:

FGL Sports Ltd. is Canada’s largest national retailer of sporting goods,
offering a comprehensive assortment of brand-name and private-brand
products and operating more than 500 stores from coast to coast, under
the following corporate and franchise banners: Sport Chek, Sports
Experts, Atmosphere, Sport Mart, Athletes World, National Sports,
Intersport, Econosports, Nevada Bob’s Golf, Hockey Experts, Fitness
Source, and S3. FGL Sports also has websites for several of its
corporate and franchise banners which can be accessed through its main
website at www.FGLSports.com.

SOURCE FGL Sports Ltd.

Image with caption: “Snowboarding world champion and X Games gold medalist, Mark McMorris, joins seven other Olympic hopefuls on Team Sport Chek. (Photo credit: Gabe L’Heureux) (CNW Group/FGL Sports Ltd.)”. Image available at: http://photos.newswire.ca/images/download/20131004_C7266_PHOTO_EN_31699.jpg

Source: PR Newswire