AccuStream Research: Global Mobile Ad Billings Scale To $7.4 Billion In 2013; Ecosystem Marginal Performance Averages 34.6%
SEASIDE, Calif., Oct. 8, 2013 /PRNewswire/ — Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings, according to an inventory, spend and sector solutions revenue report produced by AccuStream Research.
The report, The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations, presents a detailed accounting of global sales by territory, including the U.S., Europe, AsiaPac, Africa and Latin America, calculated against inventory requests, formats, pricing by region, fill rates, CTRs and eCPMs.
CPM inventory, performance-driven media conversion rates, served and data-enhanced impressions are fueling business operations yielding strong sector net revenue growth across technology solution categories including ad networks, ad serving platforms, audience profiling specialists, exchanges and programmatic trading environments.
Overall sector margins average 34.6% and result in aggregate net topline revenues exceeding $2.26 billion in 2013, and forecast to achieve 50.2% growth in 2014.
Each sub segment of the mobile ad solutions ecosystem is analyzed through 2016, post publisher payouts, when applicable.
Ad networks typically report topline as media spend pre publisher and 3rd party data partner payouts, taken at the COGS line.
Ad serving and technology platform topline revenue not associated with representing or filling impression requests are paid against volume CPM pricing, licensing, or both.
This research report’s sweeping data, analytics and forecasts are enhanced and further contextualized by thorough, inventory and business operations-focused Q & A’s conducted with a diverse, veteran and talented group of digital executives directing the industry’s leading network, technology platform, data solution and audience profiling providers.
Impression pricing by format, geography, network, exchange, ad serving platform and data provider is included. Duplicated inventory and spend is identified by analyzing exchanges connected to multiple demand sources.
In addition, this research report details the rapid evolution of company positioning and technology capabilities innovation, geographic expansion, business model progression, R & D initiatives and more.
AccuStream Research (http://www.accustreamresearch.com) produces due diligence class reports spanning digital video views, audio listening and monetization, subscription media storefronts, video processing, workflow and ecosystem technologies, in-stream and digital video advertising, video advertising networks, mobile advertising networks, CDN, integrated video platforms, alongside custom client research.
SOURCE AccuStream Research