Last updated on April 24, 2014 at 21:24 EDT

Rocker Chic Meets Artful Fashion With New Collection Of Luxe Scarves Inspired By Artwork From The Legendary Jerry Garcia

October 8, 2013

Garcia Artwear Women’s Scarves Capture Essence of Jerry Garcia’s Popular Paintings

NEW YORK, Oct. 8, 2013 /PRNewswire/ — Garcia Artwear has launched a new collection of scarves inspired by the artwork of legendary guitarist and visual artist Jerry Garcia of The Grateful Dead. Tapping into the trend of stylish and functional scarves, the rocker-chic designs are wearable and collectible at an affordable price point of $39.50.

(Photo: http://photos.prnewswire.com/prnh/20131008/NY93740)

Garcia Artwear scarves capture the beauty of select paintings and drawings created by Jerry Garcia, who is not only revered worldwide as a beloved musician but also gained fame as a prolific artist. The collection will initially feature four designs based on Jerry Garcia’s colorful, whimsical artwork. The designers of Garcia Artwear have deep roots in the fashion industry. Members of the team that originally created J. Garcia Art in Neckwear, neckties that were a popular fashion staple throughout the 1990s, have collaborated to develop this new collection.

Garcia Artwear scarves are available at www.GratefulGirls.com and will soon be sold on Amazon.

Garcia Artwear: The Scarf Collection

The first Jerry Garcia scarves feature four distinct styles made of 100% viscose and 100% polyester, in a selection of bold hues and softer palettes. These designs capture the beauty of select paintings and drawings by Jerry Garcia of The Grateful Dead, telling a visual story of the artwork that each design emulates. Styles include:

    --  Banyan Trees: A soft-hued scarf with a touch of breezy sophistication,
        available in red and pink colorways, inspired by Jerry Garcia's popular
        Banyan Trees watercolor. 100% viscose, 68" x 28" with 3" knotted string
    --  Dawn At The Ritz: A richly colored scarf with an artful watercolor
        effect. Available in original (the colors of sunrise), sage and teal.
        The impressionistic look emulates the vibrant hues of the Manhattan
        skyline as seen in the painting. Material: 100% viscose, 68" x 28",
        knotted string fringe.
    --  Feeding in the Light: An artistic collage of color, available in
        original (dusty orange), blue and teal. Based on the painting which is a
        tribute to Garcia's deep love of the ocean and skin diving, later
        renamed "Neighbors".  Material: 100% viscose, 68" x 28", knotted string
    --  Wetlands I: A subtle medley of complementary multi-hues creates an
        elegantly artistic look, in two styles and several colorways. Based on
        one of Garcia's first airbrush paintings, Wetlands I endures as one of
        his most popular works. Wetlands I Scarf: 100% viscose, 70" x 38".
        Wetlands I Wrap: 100% polyester, 70" x 43".

Jerry Garcia’s Art: Inspiring Fashion

In addition to gaining worldwide fame as a guitarist in The Grateful Dead, Jerry Garcia was a notable artist. Garcia studied at the San Francisco Art Institute and his art includes works in watercolor, gouache, pencil, ink, airbrush and digital media. His pieces are highly collectible and have been shown in galleries across the U.S. When his art was shown in a New York City gallery in 1991, a tie manufacturer thought it would look great on neckwear and thereafter, Garcia allowed his art to be licensed to J. Garcia Art in Neckwear. It was a popular sight in the 1990s to see men of all ages wearing a distinctive J. Garcia tie. And in 2013, a stylish collection of fashion scarves based on Garcia’s artwork has been created for women.

About Garcia Artwear

Designed by two best friends who share a love of fashion, the Garcia Artwear collection is inspired by the artwork of Jerry Garcia and created by the Titan Design Group. The team behind Garcia Artwear has paired their passion for Garcia’s artwork with a history of successful retail launches. Use of the Jerry Garcia name is licensed to Titan Design Group by The Garcia Family LLC. For more information, go to www.GarciaArtwear.com. Follow Garcia Artwear on Facebook at www.facebook.com/GarciaArtwear.

SOURCE Garcia Artwear

Source: PR Newswire