Last updated on April 20, 2014 at 17:20 EDT

eyeReturn Marketing, a Division of Torstar Corporation, Expands to the US

October 8, 2013

The Leading Canadian Digital Advertising Platform and Service Company Opens NYC Office

TORONTO and NEW YORK, Oct. 8, 2013 /PRNewswire/ — eyeReturn Marketing, a leading digital advertising platform and services company, has announced its physical expansion into the United States, having recently opened its first US office in New York City. The business is now optimally configured to support existing US clients, new US marketers and agencies. The expansion is in response to the continued demand for eyeReturn’s end-to-end technology stack of products and services.

eyeReturn will now be directly offering to US clients its proven suite of advertising products, including, but not limited to; a robust Rich Media and Video Ad Serving solution under the trade name eyeServe; a brand safety solution under the trade name eyeVerify; a data management and retargeting platform under the trade name eyeReact and a media buying Demand Side Platform under the trade name eyeDemand. eyeReturn’s world class fully managed service offering will be available to all of our existing and future US clients.

Holding top tier reach in the Canadian online market and executing smart RTB campaigns for an A- class roster of the biggest and best agencies and local, national and global brands, eyeReturn is one of the top DSP players in the Canadian RTB marketplace, and is driving that success straight into the US market.

eyeReturn offers agencies and brands the ability to bid on impressions in real-time, layering on behavioral segments, and optimizing through both algorithmic and human methods ensuring that client budgets see the highest possible ROI. Supporting this industry leading RTB technology is a one of a kind end-to-end stack of services and technologies from tag management to dynamic adserving, to creative services.

“eyeReturn’s growth into the US market is in direct response to the ever-growing complexity of digital advertising. Our unique end-to-end product suite combines the functions of many vendors into one integrated package, delivering the ultimate in cost and process efficiency,” said Renee Hill, President and Co-CEO of eyeReturn Marketing. “For more than a decade, clients in Canada have built their successes on our capability to deliver any piece of the digital puzzle that they need. This milestone expansion into the US allows us to offer the same service, products and bottom line results to US advertisers looking for a true digital marketing partner.”

About eyeReturn Marketing

eyeReturn Marketing delivers real-time buying, ad serving, dynamic optimization, verification, analytics and production for display, video, rich media and mobile creative. eyeReturn Marketing is the only end-to-end digital advertising platform in the market. So even if you’re starting from scratch, we enable you to get the attention of the right audience with maximum efficiency and maximum reach – all in one platform. eyeServe, eyeReact, eyeDemand. Learn more at eyeReturnMarketing.com

For Press Inquiries Please Contact: pr@eyereturn.com, 646-202-9700

SOURCE eyeReturn Marketing

Source: PR Newswire