Logan’s Roadhouse® Announces New Integrated Communications Agency Roster
SapientNitro and Zimmerman Media Group tapped agency partners
NASHVILLE, Tenn., Oct. 8, 2013 /PRNewswire/ — Logan’s Roadhouse, a leading casual steakhouse chain, today announced two integrated communications agency appointments. SapientNitro (NASDAQ: SAPE) and Zimmerman Media Group (ZMG) of Zimmerman Advertising join as new agency partners, signaling the expansion of the chain’s digital and social marketing and media strategies.
“Both SapientNitro and Zimmerman Advertising demonstrated an understanding of the Logan’s Roadhouse guest, our brand and the opportunities in our marketplace,” said Logan’s Roadhouse chief marketing officer, Todd Townsend. “As opportunities for expanding guest relationships and dialogue increases and the need for precise marketing and media targeting continues to grow, we are evolving our marketing mix to build even more dynamic relationships with our guests across all opportunities.”
Both agencies were awarded the business after a competitive review among multiple agencies. SapientNitro, recognized for engaging consumers by creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce, will manage all general, digital, social and creative responsibilities, website design and restaurant merchandising for the entire steakhouse chain in North America, effective immediately.
“The restaurant experience is drastically changing and Logan’s Roadhouse realized that. Today’s always-on guests are evolving and want to personally connect with their restaurant experience across all touch points,” said SapientNitro’s executive creative director, Bill Pauls. “We’re honored to be working with such a respected restaurant chain in the U.S.”
Zimmerman Media Group, a unit of Zimmerman, will manage all integrated media planning and buying duties.
“There’s nothing more powerful than an authentic brand, and Logan’s is the real deal,” says Zimmerman Advertising founder and chairman, Jordan Zimmerman. Zimmerman CEO Pat Patregnani added, “Logan’s will be the first new client since announcing Zimmerman 3.0, a new phase that encompasses a host of innovations recently integrated into our agency model, and we are extremely excited to move forward with such a great brand.”
Mike Andres was appointed president, CEO and chairman of the board for the Nashville-based chain in February. Todd Townsend joined the team as chief marketing officer in September of 2012, tasked to lead the marketing and product development teams with responsibility for marketing and culinary strategy, integrated communications, merchandising, brand management, promotions, pricing, menu, and food innovation and development.
About Logan’s Roadhouse
Headquartered in Nashville, Tenn., Logan’s Roadhouse, Inc. is the leading casual dining steakhouse offering steaks and southern-inspired dishes. Logan’s Roadhouse invites guests to experience sizzling Southern-inspired flavors in a roadhouse atmosphere. It presently runs 233 company-operated and 26 franchised Logan’s Roadhouse restaurants in 23 states. For more information, visit www.logansroadhouse.com.
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across the brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country’s leading national retail brand builder, and one of the largest full-service advertising agencies in the United States, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Logan’s Roadhouse