Last updated on April 19, 2014 at 9:20 EDT

The Washington Redskins and Health Diagnostics Laboratory Launch “In it to Win It” Activity Challenge for Fans Powered by Lose It!

October 10, 2013

BOSTON, Oct. 10, 2013 /PRNewswire/ — The Washington Redskins and Health Diagnostic Laboratory, Inc. (HDL) are challenging Redskins fans to heighten their activity levels with the “In it to Win It” Challenge powered by Lose It!

The “In it to Win It” Challenge is a competitive exercise challenge in which fans log exercises in Lose It!, the leading mobile weight loss app. The challenge is based on exercise minutes, encouraging fans of all ages and activity levels to participate.

The challenge will begin Sunday, Sept. 22 and run for 8 weeks. Active participants will be able to track their progress as well as the progress of the greater community of fans. To get started, fans simply need to sign up for a free Lose it! Account and click to join the challenge.

“Redskins fans are incredibly passionate and competitive,” said Washington Redskins Senior Vice President and Chief Strategy Officer Shripal Shah. “That’s why we partnered with the leading mobile weight loss program, Lose It!, and HDL, the Redskins official health & wellness partner, to create an engaging challenge that would not only promote healthy habits, but would also unleash that fighting spirit.”

This challenge is part of Lose It!’s public wellness initiative, which has included challenges sponsored by Green Giant, Aetna, the Boston Globe and now a National Football League franchise.

“The Redskins have been a leader in engaging their fans on health and wellness,” said Lose It! CEO Charles Teague. “We’re very excited to work with them in continuing that effort this season.”

Lose It! combines proven weight loss principles with best-in-class technology to help people achieve their weight loss goals. Lose It! has helped its users lose over 24 million pounds collectively and is available on iPhone, Android or at LoseIt.com.

Visit http://redskins.loseit.com or download the Lose It! app to sign up for a free account. Fans can join the challenge under the Challenges tab in the Motivate section of Lose It!.


Source: PR Newswire