REVOLT TV Names Jake Katz VP Of Audience Insights And Strategy
Trends Expert Joins Sean Combs’ New Multi-Genre, Multi-Platform Music Network Launching October 21st on Time Warner Cable and Comcast
LOS ANGELES, Oct. 17, 2013 /PRNewswire/ — REVOLT TV announced today that Jake Katz joined the new multi-genre, multi-platform music network founded by Sean Combs as vice president of audience insights and strategy. Katz is an expert in youth culture, with a focus on how the millennial generation is transforming industries. Katz’s charge at REVOLT TV is to evangelize the millennial audience and help brands decode the noise, myths, and sweeping generalizations about who these consumers are. He is a key player at the forefront of the millennial conversation, and serves as REVOLT’s touchstone to the brand’s audience for both internal creatives and external partners.
“We are thrilled to have Jake Katz join REVOLT TV as we reinvent music television for a new generation,” said Bob Gruters, executive vice president of sales & marketing for REVOLT TV. “Jake’s experience and keen understanding of the millennial generation will help ensure that REVOLT TV is the new #1 home for millennials; a home that seamlessly connects all digital platforms–mobile apps, online, and broadcast–to those who crave all things music.”
REVOLT TV is set to launch on October 21st on Comcast and Time Warner Cable in top markets nationwide including New York, Los Angeles, Chicago and more with additional distribution to be announced. The multi-genre, multi-platform music network will focus on the best of the best in rock, EDM, hip-hop and more. The first music network geared towards millennials, REVOLT TV will be the destination where music, culture and expression collide in real-time.
For more on REVOLT TV, visit http://revolt.tv
Vice President, Audience Insights & Strategy
Katz was formerly General Manager of Ypulse, a youth market research firm, tasked with consulting the leading brands in media and entertainment, retail, food and beverage, and automotive, to shape their understanding of what the Millennial generation means for the future of their business.
Katz spent his early career at MTV as the in-house trend expert. Through MTV’s industry famous Millennial Edge Study and “M Day” trend events, Jake helped steer the brand through its transformation from a Gen X mentality to a Millennial sensibility. He was part of the brand’s Insights Innovation team, and by bringing the voice of the consumer into the organization at all levels, Katz unlocked a company culture of “audience intimacy” – a crucial initiative that enabled the brand to evolve.
Following his time at MTV, Jake went on to kick-start a trend consulting unit at NBCUniversal. While at NBCU, Jake helped found and curate the company’s ad industry book – Curve. Katz also developed the Y Now film series, a documentary aimed at breaking the story of how the recession re-shaped our understanding of Millennials altogether.
REVOLT MEDIA & TV
REVOLT, www.revolt.tv, is the new #1 name in music. Launching in October 2013 in major cities including New York, Los Angeles and Chicago on Comcast and Time Warner Cable, the multi-genre, multi-platform music network delivers music news in real-time, and the best of the best in music programming. A “social by design” network built to play at the speed of social media, REVOLT is live, direct, and always on – anytime, anywhere, any screen.
Presented by multifaceted, entertainment powerhouse Sean “Diddy” Combs, REVOLT is led by an executive team of award-winning, media veterans that include Keith Clinkscales (ESPN, VIBE Magazine), Andy Schuon (Ticketmaster, Warner Brothers, MTV) as well as Val Boreland (Comedy Central, Lifetime Television). REVOLT is owned by Combs Enterprises.
Connect with REVOLT now through social media: Twitter, Instagram, YouTube, Facebook and Tumblr.
SOURCE REVOLT TV