CFO Publishing Advances Email Marketing with Marketo
Award winning media business expands reach with personalized content delivery powered by the Marketo platform
SAN MATEO, Calif., Oct. 22, 2013 /PRNewswire/ — Marketo (NASDAQ:MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that CFO Publishing has selected Marketo to replace its email service provider in order to expand readership and improve customer engagement. As 400,000 decision-making executives depend on CFO Publishing for information, insight and advice, the award winning media business firm sought a complete marketing platform to drive and track customer engagement with its content offerings. By capturing and displaying key engagement metrics from Marketo in a visual dashboard, CFO Publishing can now easily determine the value and relevancy of each piece of content it delivers, allowing the company to refine its offerings, increase traffic and engagement and further monetize its partnerships with advertisers.
“By understanding the true impact of each piece of content, we can move beyond simply sending emails to accurately measuring true content engagement by executives,” said Richard Rivera, SVP at CFO Publishing. “Using Marketo, we now have solid proof points that validate the quality of service we deliver to our advertisers.”
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