Data Analytics Tools for PR Professionals
LONDON, October 24, 2013 /PRNewswire/ –
Precise adds data analytics tools to Media Platform+
Precise has announced a new release of its media monitoring platform, Media Platform+,
which has a suite of data analytics tools to provide users with a straightforward and
intuitive means gaining insights from social media and mainstream content.
PR professionals face a growing stream of content that they are required to monitor
and analyse and the task of extracting real-time, actionable insight from this information
is becoming ever more challenging. To help users quickly react to emerging trends, risks
and opportunities, Precise has integrated a suite big data analytics components into Media
Platform+, allowing users to quickly gain key insights by analysing millions of items of
social and mainstream content through a straightforward series of tools and dashboards.
The new MP+ Analytics platform includes two key components. Firstly there is Precise
Insights, which is a series of dynamic data discovery dashboards that analyse specific
metrics including Twitter Engagement and Influence, Keyword Share and Media Trends. Users
can take advantage of dynamic data filters to gain additional contextual insight for
specific keywords, sources and hashtags. Secondly there are Custom Charts and Dashboards.
This is a flexible chart and dashboard creation module that allows users to quickly build
their own visuals and dashboards, and report results clearly and concisely within their
Keir Fawcus, Managing Director of Precise:
“MP+ Analytics is the latest example of how we are providing straightforward and
intuitive tools that enable our PR clients to quickly and efficiently gain important
insights from social and mainstream content through the use of industry leading big data
Talking to our users, it was clear that we needed to provide a range of tools to
provide real-time insight into key social media and mainstream news scenarios, as well as
the flexibility to allow users to “explore” the data for themselves, even adding their own
tags and metrics to ensure that they can effectively track and measure against their
Precise offers a full set up and support service for Media Platform+ which means
clients will be able to quickly and effectively get to the coverage and results relevant
Precise is a business information group. We monitor, analyse and draw insight from
news, opinions and conversations to help organisations understand the trends and
influences that impact on their current and future business.
We deliver our unique range of media monitoring and media analysis services and
software applications to public relations, marketing and media professionals across
organisations of every type, from global banks to multinational brands and SMEs, FTSE and
NASDAQ-listed companies, media and technology groups, governments and regulators,
marketing and communications groups, charities and NGOs.
Our research and insights are used regularly by the media and at leadership
conferences on communications, social media and brand, and our work is recognised by
leading communications and information bodies globally. We employ over 400 people -
researchers, analysts, editors, consultants, technical development and support teams – in
the UK and the USA.
More on Precise at: http://www.precise.co.uk
For further information please contact:
Emma Trim, Precise Marketing Manager on email@example.com or call