HSN, Inc. Debuts First Ever More The Merrier Holiday Campaign Across Its Full Portfolio Of Brands
– HSNi’s First Ever Cross-Brand Holiday Initiative Features Easy-to-Shop Digital Gift Guides, Social Contests, Sweepstakes and more from top lifestyle brands including: HSN, Frontgate, Grandin Road, Ballard Designs, Improvements, Garnet Hill, Chasing Fireflies and TravelSmith –
ST. PETERSBURG, Fla., Oct. 29, 2013 /PRNewswire/ — This holiday season, innovative interactive retailer HSN, Inc. (HSNi) is leveraging the cumulative power of its unparalleled portfolio of leading lifestyle brands to launch More the Merrier, a dynamic, multi-platform holiday campaign. The all-encompassing holiday initiative features the best-of-the-best giftable items at some of the nation’s most sought after retail brands.
HSNi’s lifestyle brands offer consumers the opportunity to win big this holiday season with a curated assortment of highly giftable items through easy-to-shop digital gift guides; special promotional offers and engaging contests and sweepstakes. Key holiday initiatives include:
HSN will host its biggest holiday sweepstakes ever with the More the Merrier Sweepstakes Presented by Toyota. The nine-week, multi-platform sweepstakes will offer consumers the chance to win an array of prizes through the HSN Arcade gaming portal on HSN.com or by using their tablet or smartphone via HSN Mobile. Top prizes include a brand new 2014 Toyota Camry Hybrid; once-in-a-lifetime experiential events such as an Ozark Mountains fishing trip with top angler Kevin VanDam or pit row access to a NASCAR Sprint Cup Series race at Richmond International Speedway; and special holiday gift bundles from HSN.com.
Garnet Hill’s More the Merrier Sweepstakes will offer one lucky winner a luxury getaway to New York City, including airfare for two, a stay at a Small Luxury Hotels of the World(TM) property (winner’s choice of The Refinery or The Quin), and the opportunity to meet with fashion editors at Lucky magazine for style tips and a tour of the Lucky fashion closet. While in New York, the winner and their guest will enjoy a performance of both Chicago and Pippin on Broadway. In addition, they will receive a $1,000 Garnet Hill Gift Card and new Garnet Hill luggage. Garnet Hill will also reprise their annual Dream Big Slipper Boot Design Contest, which gives children the opportunity to submit their artwork for a pair of boiled wool slipper boots. Three winners will receive a pair of boots designed from their illustration and a $250 gift card.
Frontgate’s highly popular annual “Inspire Holiday Pinterest Challenge” will return again on November 15 with pinners describing their most beautiful Christmas celebration ever through pictures posted on the popular social site. Frontgate customers will get to cast their vote for top Pinterest boards with the top 10 pinners receiving Frontgate gift cards to make their holidays even brighter.
In conjunction with Southern Living magazine, Ballard Designs is hosting The Ultimate Holiday Hostess Sweepstakes now through December 31. Holiday shoppers can enter for a chance to win $10,000 in merchandise and decorate the party of their dreams. In addition, each entrant can take part in the “What’s Your Hostess Style” quiz, shop the best gifts for every hostess on their list, and download exclusive holiday entertaining recipes and ideas.
Ballard Designs, Frontgate, Grandin Road, Chasing Fireflies, Garnet Hill, Improvements, HSN and TravelSmith are collaborating to create the ultimate More the Merrier holiday Pinterest board with products pinned from each of the brands. Holiday shoppers can follow HSNi’s official board to learn about the season’s top giftable items and get the scoop from experts on how these items can complete their shopping lists.
At HSNi, generosity lies at the heart of everything we do. There’s no better time to give to those in need than during the holiday season. HSNi Cares is proud to continue supporting the lifesaving work of the St. Jude Children’s Research Hospital® with the return of the popular heART HSN 2013 Designer Ornament Collection. This beautifully crafted collection of holiday ornaments features highly-creative designs from some of HSN’s most popular personalities including: Giuliana Rancic, Martha Stewart, Iris Apfel, Deborah Lippmann and many others.
For ornaments purchased through January 31, 2014, 100% of the profits – no less than 30% of the purchase price of each ornament – will be donated to St. Jude Children’s Research Hospital®. Additionally, all of the HSNi brands will be supporting St. Jude by accepting customer donations and raising awareness for this worthwhile organization starting on November 1st. Donations collected via the HSN Credit Card from November 15-30 will be matched by HSN up to $150,000.
Check in for new and exciting updates throughout the holiday season across HSNi’s portfolio of brands. Be sure to join in the conversation with #MoreMerry on Facebook, Twitter, Instagram and Pinterest.
About HSN, Inc.
HSN, Inc. (Nasdaq: HSNI) is a $3.3 billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone. HSNi offers innovative, differentiated retail experiences on TV, online, via mobile devices, in catalogs, and in brick and mortar stores. HSN, a leading interactive multichannel retailer which offers a curated assortment of exclusive products combined with top brand names, now reaches 95 million homes (24 hours a day, seven days a week, live 364 days a year). HSN.com offers a differentiated digital experience by leveraging content, community and commerce. In addition to its existing media platforms, HSN is the industry leader in transactional innovation, including services such as HSN Shop by Remote(®), the only service of its kind in the U.S., the HSN Shopping App for mobile handheld devices and HSN on Demand(®). Cornerstone comprises leading home and apparel lifestyle brands including Ballard Designs(®), Chasing Fireflies(®), Frontgate(®), Garnet Hill(®), Grandin Road(®), Improvements(®) and TravelSmith(®). Cornerstone distributes more than 300 million catalogs annually, operates eight separate digital sales sites and operates 11 retail and outlet stores.
SOURCE HSN, Inc.