Odobo Announces HTML5 Games With bet365
GIBRALTAR, October 31, 2013 /PRNewswire/ –
Odobo, the world’s only dedicated HTML5 games development program and content
marketplace for the regulated gambling industry, today announces its inaugural partnership
with one of the world’s largest online gambling groups, bet365. bet365 has signed-up to
distribute a selection of new games to millions of players. Each new game is produced by
experienced game development studios using Odobo’s unique Game Development Kit (GDK).
Since integrating the Odobo platform, bet365 is already offering two new game titles,
The Legend of Olympus and Baccpo, both of which have been created by leading
developers and produced using the latest HTML5 technologies and practices. Games produced
using HTML5 are delivered via the player’s browser ensuring they have advanced
compatibility and support play on iOS, Android and Windows – desktops, tablets and
mobiles. The Odobo Marketplace operates as a new B2B “app store” for the gambling
industry, within which gaming operators browse, license, configure and install new games
content produced by participating developers as it becomes available.
Many gaming operators have responded to the opportunity to distribute HTML5 games
content from a wider variety of talented game developers on the Odobo platform. This model
therefore opens a new business opportunity for game developers worldwide to produce games
for the US$35bn/GBPGBP23bn* global online gambling industry. The partnership is beneficial
to the game developers who have the potential to reach a vast, existing audience of keen
gamers and receive royalties from both game play and referrals. Odobo also provides
support to ensure all games receive rigorous pre-testing and meet regulatory criteria.
Odobo founder and CEO, Ashley Lang, stated, “This announcement is the culmination of
many months of hard work from the teams at Odobo and bet365. Together, we share a
commitment to providing players with fresh and exciting content and with such a vast
player community, we are delighted to announce bet365 as our inaugural partnership. This
is a very important milestone for Odobo and in bet365 we have secured a premier global
All existing and upcoming games will be offered for play in multiple languages and
currencies. Odobo games can be played for free worldwide on Odobo Play (
http://www.odoboplay.com) and players in supported markets can play the bet365 games
selection on their tablet or mobile, by clicking through from Odobo Play.
Odobo is scheduling multiple platform integrations as it actively establishes global
distribution for real-money games content. This is delivered via a network of the leading
licensed and regulated gaming operators, including lotteries, across international gaming
Notes to Editors:
1) The Legend of Olympus - created and developed by RABCAT 2) Baccpo - created and developed by AppleJack Gaming
bet365 is one of the world’s largest online gambling groups with over 10 million
customers worldwide. bet365 offers a Games experience that’s unrivalled. The Group employs
over 2,000 people and is one of the UK’s largest private companies.
At the iGaming Business Affiliate Awards 2013, bet365 won Best Overall Affiliate
Programme for the fourth year running and secured the title of Best Overall Affiliate
Manager, following on from similar success at both the 2011 and 2012 ceremonies.
In the eGaming Review’s Annual Power 50 for 2012, bet365 secured top spot for the
third year running.
Odobo is the HTML5 games development program and content Marketplace for the regulated
real-money gambling industry. The Odobo Game Development Kit (GDK) provides game
developers with a framework for their game client production and access to layers of
state-of-the-art technologies to assist in their development of regulatory-compliant HTML5
games for real-money play. Odobo games are made available to participating licensed gaming
operators via the Odobo Marketplace – the B2B “app store” for the gaming industry. Here
online casino and lottery operators can browse and license games to offer their funded
account customers. All gambling activity takes place on the Odobo game server hosted by
the licensed gaming operator and covered by their gaming license. Developers earn
royalties based upon the revenue generated by their games and access additional affiliate
commissions when they market their games and drive new players to the gaming operators.
This referral is enabled via the Odobo Play game-discovery portal, the consumer-facing
side of the Odobo Marketplace.
Odobo was founded in 2011 and is licensed by the Gibraltar Licensing Authority and
regulated by the Gibraltar Gambling Commission. The company is based in Gibraltar where it
employs over 75 staff.
Odobo currently has dozens of studios producing content using the Odobo GDK with each
development studio scheduling multiple game releases before the end of 2013. Recently
added developers include Core Gaming, Trimark, Red7, Probability Jones and many more.
The Odobo / H2 Gambling Capital report, “The Game Developer Opportunity in Real-Money
Gambling” is free from Odobo and can be downloaded here: Odo.bo/H2Report
More information is available at http://www.odobo.com.
Odobo, Odobo Marketplace, and Odobo Play are registered trademarks of Odobo Limited.