Aberdeen Asset Management Wins 11 Awards For Fund Marketing And Communications
PHILADELPHIA, Oct. 31, 2013 /PRNewswire/ — Aberdeen Asset Management Inc. (“Aberdeen”), the global asset management firm, won the top honor for investor communications in the medium asset management company category and also took home 11 awards for excellence in fund marketing and communications for both the retail and advisor communities at the Mutual Fund Education Alliance (MFEA) 2013 STAR Awards. The full list of awards presented is:
Top overall award honors:
1. Overall communications — Retail
2. Overall digital/technology — Advisor
3. Overall communications — Advisor
Top award honors:
4. Electronic Newsletter — Advisor (Monthly factsheet email)
5. Website — Advisor (Investing in Asia microsite)
6. Digital Innovation — Advisor (Digital series of “postcards from Asia”)
7. Digital Innovation — Retail (Automated digital closed-end fund “welcome” campaign)
8. Annual Report — Retail (Closed-end fund annual reports)
9. Marketing Campaign — Retail (Brand refresh)
10. Special Communications — Retail (Series of asset class “infographics”)
11. Introduction Kit — Advisor (“The merits of investing in Asia”)
In bestowing the awards, Kimber Lintz, director of MFEA, said, “The STAR award judges were particularly impressed with Aberdeen’s range of investment tools and overall commitment to investment education. From instructional guides, to shareholder reports, to an innovative digital client “welcome” campaign, to creative approaches, to complicated investment topics, Aberdeen’s communications keep it simple and demonstrate a total commitment to educating consumers and financial advisors–education that is so broadly needed by investors today.”
Delivering our global perspective to shareholders
“Aberdeen is delighted that MFEA judges recognize our commitment to communicating with our clients and financial advisors,” said Andrew Kelly, Head of Marketing in the Americas. “At Aberdeen, simplicity is something we really value. We believe in not overcomplicating things, in being open, approachable and telling things as they are from our investment process to our marketing communications. With our global network of offices and a regional approach to investment management, we believe in the power of an international perspective in an effort to ensure our clients and advisors have continual access to the voice of our investment managers.”
About The STAR Awards
Now in its 17(th) year, the STAR Awards program recognizes excellence in mutual fund marketing and communications. The Awards program is a prestigious recognition of investment companies in the fund industry which have made significant achievements in marketing, education and communications with investors and their financial professionals.
For more information about Mutual Fund Education Alliance (MFEA), a national mutual fund industry trade association, please visit its website at http://www.MFEA.info.
Aberdeen – simply asset management
Aberdeen is an independent asset management company. Formed out of a management buy-out in Aberdeen, Scotland, in 1983, we are now a FTSE 100 company operating on-the-ground in over 23 countries across Europe, Asia and the Americas.
We are defined by our pure focus on asset management, including equities, fixed income, property and multi-asset portfolios. All our investment solutions are driven by our commitment to straightforward, transparent investment approaches that stress intensive, first-hand research and a long-term view.
As of August 31, 2013, we manage assets of $312 billion on behalf of institutional and private investors.
In the United States, Aberdeen Asset Management (AAM) is the marketing name for the following affiliated, registered investment advisers: Aberdeen Asset Management Inc., Aberdeen Asset Managers Ltd, Aberdeen Asset Management Ltd and Aberdeen Asset Management Asia Ltd, each of which is wholly owned by Aberdeen Asset Management PLC. “Aberdeen” is a U.S. registered service mark of Aberdeen Asset Management PLC
SOURCE Aberdeen Asset Management Inc.